Consumer Manager, Account Director

Accenture; Detroit (MI); On-site; USD 94,000 - 230,000; Full time

Job summary

Accenture Song seeks a Consumer Manager (Account Director) to bridge strategy and in-market delivery across multiple brands in the Detroit area. You will translate insights into actionable plans, align cross-functional teams, and drive transformational marketing initiatives that deliver leadership buy-in.

You will synthesize research and business insights into clear direction, mentor teams, and ensure continuous optimization through leadership narratives and performance data.

Qualifications

• 7+ years in marketing strategy or integrated planning.
• Experience translating strategy into clear plans, narratives and outputs.
• Strong background in brand repositioning, campaign planning, or multi-brand portfolio management.

Responsibilities

• Contribute to consumer segment strategy and portfolio brand repositioning across multiple brands, including messaging and positioning outputs.
• Translate evolving strategic direction into clear, structured plans that teams can understand and act on.
• Support mobilization and transition to Accenture's new marketing delivery model, identifying friction points and improving ways of working.
• Lead integrated planning across brand, media, creative, sales, and analytics to ensure plans are actionable and connected to strategy.
• Maintain execution alignment and oversight by partnering with PMs and delivery teams to track strategic intent in-market and close gaps.
• Build performance narratives and leadership materials to support decision-making, KPI tracking and optimization.
• Enable feedback loops from execution back into strategy using data and performance insights to refine direction and drive results.

Job description

We are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

You are:

As a Consumer Manager (Account Director) within Accenture Song, you are a strategic connector and narrative driver embedded in client’s consumer segments, supporting multiple brands. You bring structure and clarity to strategy, brand repositioning, and integrated planning — translating ambiguous direction into actionable plans and compelling outputs that earn leadership alignment and client buy-in.

You're someone who thrives at the intersection of big-picture strategy and practical execution. You can synthesize research, data, and business insights into clear strategic direction, and you know how to carry that strategy through into in-market delivery — maintaining oversight and course-correcting when strategy and execution drift apart. You're a strong storyteller who can simplify complexity, influence without authority, and keep cross-functional teams moving in the same direction during a period of meaningful transformation.

The work:

• Contribute to consumer segment strategy and portfolio brand repositioning across multiple brands - including messaging, creative direction, and positioning outputs
• Translate evolving strategic direction into clear, structured plans that teams can understand and act on
• Support mobilization and transition to Accenture's new marketing delivery model, identifying friction points and improving ways of working
• Lead integrated planning across brand, media, creative, sales, and analytics — ensuring plans are actionable and connected to strategy
• Maintain execution alignment and oversight by partnering with PMs and delivery teams to track strategic intent in-market and close gaps
• Build performance narratives and leadership materials that support decision-making, KPI tracking, and continuous optimization
• Enable feedback loops from execution back into strategy, using data and performance insights to refine direction and drive results

Here’s what you’ll need:

• Minimum 7 years of experience in marketing strategy, brand strategy, or integrated planning. Experience should include:
  • Demonstrated experience translating strategy into clear plans, narratives, and outputs that drive alignment
  • Experience working within or alongside a complex client organization or marketing transformation initiative
  • Strong background in brand repositioning, campaign planning, or multi-brand portfolio management

Bonus points if:

• Bachelor's degree or equivalent (minimum 12 years) work experience
• Experience supporting or leading marketing transformation and delivery model change
• Familiarity with Consumer/CPG or automotive/energy categories
• Strong executive communication skills — able to build and deliver leadership-ready narratives and recommendations
• Proven ability to collaborate across strategy, creative, media, PM, and analytics functions without formal authority
• Comfort operating in fast-paced, ambiguous environments with a bias toward clarity and forward momentum
• Experience using performance data and research to inform strategic refinement and in-market optimization

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.
We anticipate this job posting will be posted until 10/26/2026.
Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here:

U.S. Employee Benefits | Accenture

Role Location Annual Salary Range
California $94,400 to $266,300
Colorado $94,400 to $230,000
Connecticut $94,400 to $230,000
District of Columbia $100,500 to $245,000
Illinois $87,400 to $230,000
Maine $80,400 to $196,000
Maryland $94,400 to $230,000
Massachusetts $94,400 to $245,000
Minnesota $94,400 to $230,000
New York $87,400 to $266,300
New Jersey $100,500 to $266,300
Ohio $87,400 to $213,000
Virginia $87,400 to $245,000
Washington $100,500 to $245,000

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