Digital Marketing Strategy Specialist

Accenture; New York (NY); On-site; USD 66,000 - 206,000; Full time

Job summary

Accenture, through LearnVantage, seeks a strategic Content Strategy Manager to shape how we connect with lifelong learners. You will lead development and execution of a modern content strategy balancing performance marketing with storytelling, translating insights into action across digital ecosystems.

You will produce video content, manage social platforms, and collaborate with cross-functional teams to ensure messaging alignment and brand visibility in a fast-evolving digital landscape.

Qualifications

• 3+ years hands-on experience managing brand social accounts across multiple platforms.
• Bachelor's degree or equivalent work experience required.
• Experience executing integrated content marketing strategies across brand and performance goals.
• Experience developing and executing SEO/AEO and digital content strategies.

Responsibilities

• Develop and execute a content marketing strategy that aligns with marketing and business objectives.
• Plan and manage a content calendar prioritizing growth and awareness channels.
• Own and manage company presence across social channels and community spaces.
• Produce engaging video content, including webinars and podcasts, highlighting brand value.
• Create content tuned for SEO/AEO and topical authority across platforms.
• Use audience insights to decide what stories to tell and where to tell them.
• Build measurement frameworks tracking awareness, engagement, traffic, conversion, and voice share.
• Collaborate with product, design, and student experience teams for messaging alignment.
• Work with agencies, freelancers, and influencers to develop and distribute content.

Skills

Brand social accounts

Engagement growth

Community building

Education

Bachelor's degree or equivalent work experience

Tools

YouTube

Google Search Console

Amplitude

Sprout Social

Riverside

Job description

We Are: Accenture is a global leader in helping organizations transform their businesses and operations using technology, data, and innovation. Through LearnVantage, we partner with enterprise clients to drive workforce transformation by combining learning, AI, and advanced digital capabilities. Our teams design and implement AI-driven solutions that improve operational performance, enhance customer experience, and enable scalable, intelligent enterprise systems across industries—including telecommunications, communications platforms, and large-scale distributed technology environments.

You Are: A strategic, insight-driven, and creatively intuitive Content Strategy Manager to shape the way we connect with our audience of lifelong learners. You can effectively lead the development and execution of a modern content strategy that balances performance marketing with brand storytelling, ensuring our message resonates in a fast-evolving digital landscape. You have a deep empathy for audience needs, the ability to translate insights into action, proficiency with digital content production (including video), and a future-forward mindset around digital ecosystems, trust signals, and community engagement.

The Work

• Develop and execute a content marketing strategy that aligns with overall marketing and business objectives.
• Plan and manage a content calendar that prioritizes those channels that are likelier to drive growth/awareness amongst our target persona
• Own and actively manage company's presence across social channels and community spaces (LinkedIn, Instagram, Reddit, YouTube, etc.) developing platform-native content that drives meaningful engagement, grows followership, and builds community among tech professionals and learners
• Produce engaging video content, including webinars and podcasts, that highlight company’s brand value
• Craft or guide the creation of content that is tuned for the shifting demands of SEO/AEO, brand visibility, and topical authority across platforms like Reddit, YouTube, and more.
• Use qualitative and quantitative audience insights to define what stories to tell, where to tell them, and how to make them resonate.
• Build performance measurement frameworks that go beyond vanity metrics — tracking content’s contribution to awareness, engagement, traffic quality, conversion, and share of voice.
• Work closely with cross-functional teams, including product, design, and student experience, to ensure alignment on messaging, positioning, and branding.
• Collaborate with external partners, such as agencies, freelancers, and influencers, to develop and distribute content.

Basic Qualifications

• Minimum 3 years hands-on experience managing brand social accounts across multiple platforms, with a track record of growing engagement and developing community.

Preferred Qualifications

• Experience in content marketing, product marketing, or brand marketing roles with demonstrated ability to build integrated strategies across brand and performance goals,
• Ability to balance search and shareability with creativity and trust-building.
• Experience developing and executing SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and digital content strategies that improve content discoverability across Google, Bing, and AI-driven answer platforms (e.g., ChatGPT, Copilot, Gemini, Perplexity).
• Experience creating and producing digital content, including video, written, and multimedia assets, with demonstrated success developing engaging content for web, social media, video platforms, and other digital channels.
• Experience with content creation, distribution, and analytics platforms such as YouTube, Google Search Console, Amplitude, Sprout Social, Riverside, or similar tools, including the ability to measure content performance, analyze audience engagement, and use insights to optimize content strategy and business outcomes.
• Bachelor's degree or equivalent work experience

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We anticipate this job posting will be posted until 10/31/2026.

Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here:

U.S. Employee Benefits | Accenture

Role Location Annual Salary Range

California $70,350 to $205,800

Colorado $63,800 to $177,800

Connecticut $63,800 to $177,800

District of Columbia $68,000 to $189,300

Illinois $59,100 to $177,800

Maine $54,400 to $151,400

Maryland $63,800 to $177,800

Massachusetts $63,800 to $189,300

Minnesota $63,800 to $177,800

New York $66,300 to $205,800

New Jersey $68,000 to $205,800

Ohio $59,100 to $164,600

Virginia $59,100 to $189,300

Washington $80,200 to $189,300

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