Consumer Manager, Account Director

Socket.dev; Michigan; On-site; USD 140,000 - 260,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

401(k) plan

Job summary

Accenture Song is seeking a Consumer Manager (Account Director) to drive strategy and narrative across multiple brands. You will translate ambiguous direction into actionable plans, align cross-functional teams, and ensure delivery against strategic intent while optimizing performance through data insights.

The role emphasizes storytelling, executive communication, and collaboration across strategy, creative, media, PM, and analytics to navigate fast-paced transformations.

Qualifications

• 7+ years of experience in marketing strategy, brand strategy, or integrated planning.
• Experience translating strategy into clear plans, narratives, and outputs.
• Experience working with complex client organizations or marketing transformation initiatives.

Responsibilities

• Contribute to consumer segment strategy and portfolio brand repositioning across multiple brands.
• Translate evolving strategic direction into clear, structured plans for teams.
• Support mobilization and transition to Accenture's marketing delivery model.
• Lead integrated planning across brand, media, creative, sales, and analytics.
• Maintain execution alignment by partnering with PMs and delivery teams.
• Build leadership materials to support decision-making and KPI tracking.
• Enable feedback loops from execution back into strategy using performance data.

Skills

Marketing strategy

Brand strategy

Integrated planning

Storytelling

Education

Bachelor's degree

Job description

We are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

You are:

As a Consumer Manager (Account Director) within Accenture Song, you are a strategic connector and narrative driver embedded in client’s consumer segments, supporting multiple brands. You bring structure and clarity to strategy, brand repositioning, and integrated planning — translating ambiguous direction into actionable plans and compelling outputs that earn leadership alignment and client buy-in.

You're someone who thrives at the intersection of big-picture strategy and practical execution. You can synthesize research, data, and business insights into clear strategic direction, and you know how to carry that strategy through into in-market delivery — maintaining oversight and course-correcting when strategy and execution drift apart. You're a strong storyteller who can simplify complexity, influence without authority, and keep cross-functional teams moving in the same direction during a period of meaningful transformation.

The work:

• Contribute to consumer segment strategy and portfolio brand repositioning across multiple brands - including messaging, creative direction, and positioning outputs
• Translate evolving strategic direction into clear, structured plans that teams can understand and act on
• Support mobilization and transition to Accenture's new marketing delivery model, identifying friction points and improving ways of working
• Lead integrated planning across brand, media, creative, sales, and analytics — ensuring plans are actionable and connected to strategy
• Maintain execution alignment and oversight by partnering with PMs and delivery teams to track strategic intent in-market and close gaps
• Build performance narratives and leadership materials that support decision‑making, KPI tracking, and continuous optimization
• Enable feedback loops from execution back into strategy, using data and performance insights to refine direction and drive results

Here’s what you’ll need:

• Minimum 7 years of experience in marketing strategy, brand strategy, or integrated planning. Experience should include:
  • Demonstrated experience translating strategy into clear plans, narratives, and outputs that drive alignment
  • Experience working within or alongside a complex client organization or marketing transformation initiative
  • Strong background in brand repositioning, campaign planning, or multi‑brand portfolio management

Bonus points if:

• Bachelor's degree or equivalent (minimum 12 years) work experience
• Experience supporting or leading marketing transformation and delivery model change
• Familiarity with Consumer/CPG or automotive/energy categories
• Strong executive communication skills — able to build and deliver leadership‑ready narratives and recommendations
• Proven ability to collaborate across strategy, creative, media, PM, and analytics functions without formal authority
• Comfort operating in fast‑paced, ambiguous environments with a bias toward clarity and forward momentum
• Experience using performance data and research to inform strategic refinement and in‑market optimization

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We anticipate this job posting will be posted until 10/26/2026. Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long‑term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.

U.S. Employee Benefits | Accenture

Role Location Annual Salary Range California $94,400 to $266,300 Colorado $94,400 to $230,000 Connecticut $94,400 to $230,000 District of Columbia $100,500 to $245,000 Illinois $87,400 to $230,000 Maine $80,400 to $196,000 Maryland $94,400 to $230,000 Massachusetts $94,400 to $245,000 Minnesota $94,400 to $230,000 New York $87,400 to $266,300 New Jersey $100,500 to $266,300 Ohio $87,400 to $213,000 Virginia $87,400 to $245,000 Washington $100,500 to $245,000

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

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