Digital Strategist

Accenture; Houston (TX); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Bonus opportunities

Paid holidays

Paid time off

Medical benefits

Job summary

Accenture is seeking a Marketing Strategist to craft integrated marketing strategies and orchestrate plans that build brand experiences and drive growth for clients. You’ll lead research, brand strategy, CRM strategy, digital strategy, marketing planning, and reporting, guiding teams to deliver campaigns across channels.

Based in the United States, you’ll collaborate with cross-functional teams and client partners to optimize performance and grow brands through data-driven multichannel marketing.

Qualifications

• Minimum 3 years of marketing strategy experience.
• Minimum 3 years of extensive experience in one or more areas: Brand strategy, CRM strategy, digital strategy, communication strategy.
• Bachelor's degree or equivalent work experience.

Responsibilities

• Develop and champion marketing strategies to grow our clients’ business
• Manage execution of integrated marketing plans to drive customer acquisition, conversion, and retention
• Gather and analyze insights and data to determine the most valuable opportunities to improve marketing performance
• Build trusted relationships with clients and colleagues; viewed as a strategic advisor to help them understand how to grow brands through marketing channels and experiences
• Play an integral role within the practice to create and expand practice offerings

Skills

Marketing strategy

Brand strategy

CRM strategy

Digital strategy

Communication strategy

Education

Bachelor's degree

Job description

We are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

You are:

As a strategist in Marketing Strategy, this role will be focused on crafting integrated marketing strategies and orchestrating plans that build brand experiences and drive business growth for our clients. You’ll champion and oversee a wide range of marketing activities across the funnel, including research, brand strategy, CRM strategy, digital strategy, marketing planning, and reporting. Externally, you’ll help us grow long-term relationships with our clients, become a go-to marketing consultant and advisor, and lead teams to deliver successful work. Internally, you’ll inspire and mentor junior talent on the team as you help grow our practice and capabilities. You’ll also collaborate and work hand-in-hand with others at Accenture as you integrate related business activity, particularly in creative agency services, marketing operations, media, and data and analytics.

The work:

• Develop and champion marketing strategies to grow our clients’ business
• Manage execution of integrated marketing plans to drive customer acquisition, conversion, and retention
• Gather and analyze insights and data to determine the most valuable opportunities to improve marketing performance
• Build trusted relationships with clients and colleagues; viewed as a strategic advisor to help them understand how to grow brands through marketing channels and experiences
• Play an integral role within the practice to create and expand practice offerings

Here’s what you’ll need:

• Minimum 3 years of marketing strategy experience
• Minimum 3 years of extensive experience in one or more of the following areas: Brand strategy, CRM strategy, digital strategy, communication strategy

Bonus points if:

• Bachelor's degree or equivalent work experience
• Strategic planning skills: strong strategic thinker, search for insights, and shepherd strategic idea
• Subject matter knowledge in digital strategy and integrated marketing with expertise in designing data-driven multichannel relationship marketing strategies utilizing web, mobile, social, email, and traditional marketing channels
• Experience building out assets for client workshops, business development efforts, and constructing high-impact strategies
• Experience of key business performance metrics and KPIs
• Digitally fluent, with knowledge of digital marketing best practices
• Demonstrated ability to work in a fast-paced dynamic environment with limited guidance
• Seeking a diverse array of agency experiences across industries and strategic skill sets

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We anticipate this job posting will be posted until 10/25/2026. Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here: U.S. Employee Benefits | Accenture

Role Location & Annual Salary Range

• California $70,350 to $162,000
• Colorado $57,800 to $140,000
• Connecticut $54,900 to $140,000
• District of Columbia $58,400 to $149,000
• Illinois $50,800 to $140,000
• Maine $46,700 to $119,200
• Maryland $54,900 to $140,000
• Massachusetts $54,900 to $149,000
• Minnesota $54,900 to $140,000
• New York $66,300 to $162,000
• New Jersey $58,400 to $162,000
• Ohio $50,800 to $129,600
• Virginia $50,800 to $149,000
• Washington $80,200 to $149,000

Requesting an Accommodation

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in your reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

Equal Employment Opportunity Statement

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Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

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