Consumer Insights Manager

Integration International Inc.; Bedford (MA); Remote; USD 60,000 - 80,000; Full time

Job summary

An established industry player is seeking a Sr. Consumer Research & Insights Manager to drive workforce solutions globally. This role involves leading initiatives to uncover consumer behaviors and market trends, translating insights into actionable strategies that influence product development and marketing campaigns. With a focus on collaboration and stakeholder engagement, you will champion consumer empathy within the organization. If you have a passion for innovation and a strong background in consumer insights, this is an exciting opportunity to make a significant impact.

Qualifications

• 7+ years of experience in consumer insights and market research.
• Bachelor’s degree in Marketing, Social Science, Psychology, or Business.

Responsibilities

• Lead initiatives to identify emerging consumer behaviors and trends.
• Conduct consumer research to translate insights into actionable recommendations.

Skills

Consumer insights

Market research

Communication skills

Data analysis (Python, Tableau)

Survey platforms (Qualtrics)

Analytical thinking

Stakeholder engagement

Education

Bachelor’s degree in Marketing

Master’s degree (preferred)

Tools

Python

Tableau

Qualtrics

Job description

2 days ago Be among the first 25 applicants

Integration International Inc. provided pay range

This range is provided by Integration International Inc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$45.00/hr - $50.00/hr

Direct message the job poster from Integration International Inc.

Resource Deployment Executive @ Integration International Inc. | Driving workforce solutions globally.

Title: Sr. Consumer Research & Insights Manager

Duration: 06+ Months

Description :

• Candidates can be Full Remote, East Coast or Central US.
• All candidates submitted should have 7+ years of experience in consumer insights, market research, or related fields.
• All candidates submitted must have a completed bachelor’s degree for consideration, ideally in Marketing, Social Science, Psychology, Business or a related field (Master’s degree preferred but not required).

What You Will Do:

• Innovation Insight & Trend Analysis: Lead initiatives to identify emerging consumer behaviours and trends that have the potential to influence innovation. Use various research methodologies to uncover unmet needs and new opportunities for product development and market differentiation. Monitor global and regional market trends to provide early-stage insights that inform ideation and future-facing opportunities.
• Consumer & Market Behaviour Insights: Lead consumer research to understand evolving preferences, pain points, and needs. Understand the current and potential consumer target and translate insights into actionable recommendations that influence new product designs, marketing campaigns, and overall business strategies. Champion consumer empathy and be the voice of the consumer within the organization.
• Competitive Intelligence: Monitor the competitive landscape, identifying trends, competitor activities, and market shifts that may affect consumer behavior. Create action oriented and impactful outputs that help leadership and product teams stay ahead of the competition by adjusting strategies as needed.
• Stakeholder Engagement: Partner with key business stakeholders including product managers, designers, R&D and the marketing team to understand business questions, design research programs and share insightful learning that advocates for the consumer. The ability to collaborate and influence the organization will be critical to success in this role.

Skills:

• 7+ years of experience in consumer insights, market research, or related fields
• Experience in consumer facing product or service industry
• Highly regarded - experience in technology, robotics, direct to consumer (DTC), ecommerce or other innovation-oriented industries
• Demonstrated experience in range of consumer insight research methodologies
• Excellent communication and presentation skills with the ability to tell compelling stories using data.
• Proficiency with analysis tools (e.g., Python, Tableau etc) and expert at using survey platforms (e.g., Qualtrics).
• Familiarity with POS data sources eg. Circana/ Nielsen
• Strong analytical thinking skills
• Ability to identify patterns and connect the dots to identify meaningful insights
• Passion, curiosity and personal leadership

Education:

• Bachelor’s degree in marketing, Social Science, Psychology, Business or a related field. Master’s degree preferred.

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Production, Marketing, and Analyst
• Industries: Manufacturing and Automation Machinery Manufacturing

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