Specialist, Consumer Insights

Chobani; New York (NY); On-site; USD 70,000 - 90,000; Full time

Job summary

Chobani is seeking a Consumer Insights Specialist to join their Marketing Insights team. This role involves conducting qualitative and quantitative research, synthesizing findings, and presenting insights to drive marketing and business decisions. The ideal candidate will have a Bachelor’s degree and experience in consumer research within the CPG sector.

Benefits

Medical, dental, vision coverage

401K match

Short- and long-term disability coverage

Health savings accounts

Flexible spending accounts

Tuition reimbursement

Mental health services

Paid parental leave

120 hours of PTO

11 Holidays each year

Qualifications

• 2-4 years’ experience within CPG or consumer research/strategy agency.
• Strong knowledge of quantitative and qualitative research methodologies.

Responsibilities

• Assist in designing and executing qualitative & quantitative research.
• Collaborate with internal stakeholders to execute custom research studies.
• Interpret consumer data to represent the voice of the consumer.

Skills

Communication

Project Management

Analytical Thinking

Curiosity

Education

Bachelor’s degree

Job description

At Chobani, we ensure every cup we sell meets a happy customer. We’re a dedicated team. And it’s easy to be dedicated when you’re part of something much bigger than yourself. We’ve got an insatiable appetite for making a difference.

Conducting quantitative and qualitative research and analytics, Chobani’s Marketing Insights team produces category, consumer and shopper insights to help inform marketing, product, and business decision making.

As a key member of the Marketing Insights & Analytics Team, the Specialist, Consumer Insights will support the Sr Director of Consumer Insights at Chobani by As a key member of the Marketing Department, the Consumer Insights Manager develops and executes high quality, qualitative & quantitative research, synthesizing learnings into compelling stories, and presenting insight- and data- informed recommendations to cross-functional partners across the organization.

Responsibilities

• Assist Sr Director for Consumer Insights to design and execute custom qualitative & quantitative primary research.
• Deliver Insights projects to ensure that the projects stay on track and deliver results in a timely manner working with the budget constraints.
• Collaborate closely with internal stakeholders across teams - New Product Development, Product Marketing, Consumer Marketing, Commercial Creative, and other cross-functional partners to execute custom research studies.
• Interpret consumer data to understand preferences, motivations and behaviors to represent the voice of the consumer in cross-functional team meetings and decision making.
• Work closely with Sr Dir Consumer Insights to synthesize the results and present findings to stakeholders to drive decisions.
• Manage research partner relationships, roadmaps, and capabilities.
  

Requirements

• Bachelor’s degree required, in relevant field a plus (marketing, business, consumer)
• 2-4 years’ experience within CPG or consumer research/strategy agency.
• Strong knowledge and proven application of a wide range of quantitative and qualitative research initiatives and methodologies to solve business objectives, including survey development and execution, segmentation, advertising effectiveness, panel research, ethnography, focus groups, brand tracking, competitive intelligence, etc.
• Good written and oral communication skills, and experience presenting to large groups
• Well organized with the ability to manage multiple projects against deadlines
• Experience managing research vendors to deliver high-quality work on time and within budget.
• Self-starter with entrepreneurial spirit
• A passion, curiosity and natural interest for food
• Willingness to travel
  

About Us

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at 32 cafes, as well as Ready to Drink (RTD) coffee beverages at retail.

Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company’s philanthropic efforts prioritize giving back to its communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.

Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.

We offer a comprehensive benefits package, including medical, dental, vision coverage, 401K match, short- and long-term disability coverage, health savings accounts, flexible spending accounts, and tuition reimbursement. We are also proud to offer specialized benefits like health care navigation, mental health services, fertility assistance, and paid parental leave as well as 120 hours of PTO and 11 Holidays each year.