Specialist, Consumer Insights

Chobani; New York (NY); On-site; USD 70,000 - 90,000; Full time

Job summary

Chobani is seeking a Specialist in Consumer Insights to join their Marketing Insights & Analytics Team. The role involves conducting qualitative and quantitative research, synthesizing findings, and presenting insights to support decision-making across various teams. Ideal candidates will have a passion for food and strong communication skills.

Benefits

Health Coverage

401K Match

Disability Coverage

Tuition Reimbursement

PTO

Holidays

Mental Health Services

Parental Leave

Qualifications

• 2-4 years of experience in CPG or consumer research/strategy agency.
• Proven knowledge of quantitative and qualitative research methodologies.

Responsibilities

• Assist in designing and executing custom qualitative & quantitative primary research.
• Deliver insights projects on time and within budget.
• Collaborate with internal stakeholders to execute research studies.

Skills

Communication

Organizational Skills

Research Methodologies

Analytical Skills

Education

Bachelor’s degree in marketing, business, or consumer

Job description

At Chobani, we ensure every cup we sell meets a happy customer. We’re a dedicated team, and it’s easy to be dedicated when you’re part of something much bigger than yourself. We have an insatiable appetite for making a difference.

About the Role

As a key member of the Marketing Insights & Analytics Team, the Specialist, Consumer Insights will support the Sr Director of Consumer Insights by developing and executing high-quality qualitative & quantitative research. The role involves synthesizing learnings into compelling stories and presenting insights and data-informed recommendations to cross-functional partners across the organization.

Responsibilities

1. Assist the Sr Director of Consumer Insights in designing and executing custom qualitative & quantitative primary research.
2. Deliver insights projects on time, within scope, and within budget constraints.
3. Collaborate with internal stakeholders across teams such as New Product Development, Product Marketing, Consumer Marketing, and Creative to execute research studies.
4. Interpret consumer data to understand preferences, motivations, and behaviors, representing the voice of the consumer in meetings and decision-making.
5. Synthesize results and present findings to stakeholders to inform decisions.
6. Manage research partner relationships, roadmaps, and capabilities.

Requirements

1. Bachelor’s degree in a relevant field (marketing, business, consumer) or equivalent experience.
2. 2-4 years of experience in CPG or consumer research/strategy agency.
3. Proven knowledge of quantitative and qualitative research methodologies, including surveys, segmentation, ethnography, focus groups, brand tracking, and competitive intelligence.
4. Excellent written and oral communication skills, with experience presenting to large groups.
5. Strong organizational skills with the ability to manage multiple projects against deadlines.
6. Experience managing research vendors to deliver high-quality work on time and within budget.
7. Self-starter with an entrepreneurial spirit.
8. Passion and curiosity about food.
9. Willingness to travel.

About Us

Chobani is a food maker dedicated to making high-quality, nutritious food accessible to all, while supporting communities and promoting health. Founded in 2005 by Hamdi Ulukaya, an immigrant to the U.S., Chobani manufactures yogurt, oat milk, and creamers. Our mission is to make good food for everyone, and we are committed to social impact through various philanthropic efforts. Our products are available across North America and in select international markets.

Chobani is an equal opportunity employer. We offer comprehensive benefits, including health coverage, 401K match, disability coverage, health savings accounts, tuition reimbursement, PTO, holidays, and specialized benefits like mental health services and parental leave.