Consumer Insights Lead: Growth, Analytics & Storytelling

Swisher; Jacksonville (FL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Base salary plus bonus

Medical, dental, vision, life

401(k) Plan

Paid vacation and holidays

Tuition reimbursement

Job summary

Swisher is seeking a Consumer Insights Manager to drive qualitative and quantitative research across its growing portfolio. You will design studies, manage fieldwork, analyze data, and present actionable insights to Brand, Product, Marketing, Sales, and Digital teams.

The role emphasizes a true invest-to-grow mindset, rigorous analysis, and cross-functional collaboration in a fast-paced environment with up to 20% travel. A strong background in CPG market research is required.

Qualifications

• Bachelor's degree in marketing, business, research, psychology or related field.
• 5-7 years of consumer insights or market research experience in CPG/FMCG.
• Experience with qualitative and quantitative research methods.

Responsibilities

• Design and manage ongoing and ad-hoc research programs including brand and category tracking, concept and product testing.
• Lead day-to-day execution: survey design, fieldwork, data analysis, and synthesis.
• Create and present clear reports and summaries for stakeholders.
• Partner with Brand, Product, Marketing, Sales, Analytics, Digital, and Trade teams to apply findings.
• Analyze multiple data sources to identify trends and growth opportunities; tell compelling stories.
• Coordinate with external vendors and manage tools to deliver projects on time and budget.
• Build and maintain collaborative relationships with researchers and partners.

Skills

MS Excel

PowerPoint

Analytical thinking

Project management

Storytelling

Cross-functional collaboration

Travel up to 20%

Education

Bachelor's degree in marketing, business, research, psychology or related field

Master's degree preferred

Tools

Circana (IRI)

Numerator

Quantilope

Qualtrics

SurveyMonkey

Job description

Swisher is seeking a Consumer Insights Manager to drive qualitative and quantitative research across its growing portfolio. You will design studies, manage fieldwork, analyze data, and present actionable insights to Brand, Product, Marketing, Sales, and Digital teams.

The role emphasizes a true invest-to-grow mindset, rigorous analysis, and cross-functional collaboration in a fast-paced environment with up to 20% travel. A strong background in CPG market research is required.