Consumer Insights Manager

Swisher; Jacksonville (FL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Base salary plus bonus

Medical, dental, vision, life

401(k) Plan

Paid vacation and holidays

Tuition reimbursement

Job summary

Swisher is seeking a Consumer Insights Manager to drive qualitative and quantitative research across its growing portfolio. You will design studies, manage fieldwork, analyze data, and present actionable insights to Brand, Product, Marketing, Sales, and Digital teams.

The role emphasizes a true invest-to-grow mindset, rigorous analysis, and cross-functional collaboration in a fast-paced environment with up to 20% travel. A strong background in CPG market research is required.

Qualifications

• Bachelor's degree in marketing, business, research, psychology or related field.
• 5-7 years of consumer insights or market research experience in CPG/FMCG.
• Experience with qualitative and quantitative research methods.

Responsibilities

• Design and manage ongoing and ad-hoc research programs including brand and category tracking, concept and product testing.
• Lead day-to-day execution: survey design, fieldwork, data analysis, and synthesis.
• Create and present clear reports and summaries for stakeholders.
• Partner with Brand, Product, Marketing, Sales, Analytics, Digital, and Trade teams to apply findings.
• Analyze multiple data sources to identify trends and growth opportunities; tell compelling stories.
• Coordinate with external vendors and manage tools to deliver projects on time and budget.
• Build and maintain collaborative relationships with researchers and partners.

Skills

MS Excel

PowerPoint

Analytical thinking

Project management

Storytelling

Cross-functional collaboration

Travel up to 20%

Education

Bachelor's degree in marketing, business, research, psychology or related field

Master's degree preferred

Tools

Circana (IRI)

Numerator

Quantilope

Qualtrics

SurveyMonkey

Job description

Swisher stands at the forefront of innovation in the consumer products industry, blending a legacy of excellence with a forward-thinking approach. Established in 1861, the family-owned company has evolved into a trailblazer, renowned for its iconic Swisher Sweets cigars, cutting-edge American-made Rogue and Ammo modern oral nicotine products, and the premium Drew Estate cigar collection, which features ACID, Liga Privada, and Undercrown. Poised for the future, Swisher is redefining traditional categories with Volt+Co -home to groundbreaking products such as Mojo Energy Pouches. Swisher is also home to more than two dozen American-made, non-combustible tobacco brands under the Helme Tobacco Co. umbrella. Based in Jacksonville, Florida, with operations spanning the U.S., the Dominican Republic, and Nicaragua, Swisher continues to lead through innovation, setting new benchmarks in quality and creativity. Learn more at swisher.com.

We are seeking a data-driven, curious, and collaborative Consumer Insights Manager to support our portfolio of emerging products. In this role, you will be the operational engine behind our market research initiatives, operating within a company culture that embraces a true "invest-to-grow" mindset. You will execute qualitative and quantitative studies to uncover consumer motivations, track market trends, and help navigate high-velocity growth channels within a regulated landscape.

Key Responsibilities

• Design and manage ongoing and ad-hoc qualitative and quantitative market research programs, including brand tracking, category tracking, consumer usage and attitude studies, concept testing, product testing, fieldwork, and ethnographies
• Lead the day-to-day execution of research projects, including survey design, discussion guide development, fieldwork coordination, data analysis, and synthesis
• Create and present clear, impactful reports and summaries for stakeholders
• Partner with Brand, Product, Marketing, Sales, Business Analytics, Digital, and Trade teams to identify research needs and apply findings to business decisions
• Analyze multiple sources of consumer, market, and syndicated data to identify trends, risks, and growth opportunities and present findings through compelling storytelling
• Coordinate with external research vendors and manage research tools to ensure projects are completed on time and within budget
• Build and maintain collaborative relationships with research vendors and partners

Qualifications

• Bachelor's degree in marketing, business, research, psychology or related field
• 5-7 years of relevant experience in consumer insights or market research, preferably within the Consumer Packaged Goods (CPG/FMCG) industry
• Demonstrated experience supporting or leading qualitative and quantitative research methodologies, including focus groups, interviews, ethnographies, conjoint, MaxDiff, TURF, brand tracking, and shopper research
• Experience in utilizing and interpreting syndicated market data sources such as Circana (IRI), Numerator, and Quantilope
• A natural curiosity about human behavior and a passion for understanding the "why" behind consumer decisions
• Proficiency with Microsoft Office Suite (Excel, Word, PowerPoint) and survey programming platforms (e.g., Qualtrics, SurveyMonkey)
• Strong analytical, presentation, storytelling, project management, and communication skills
• Ability to manage multiple projects and priorities in a fast-paced environment
• Excellent interpersonal and cross-functional collaboration skills
• Travel: Up to 20%

Preferred Qualifications

• Master's degree in marketing, business, research, psychology, or related field
• 7+ years experience in marketing, communications, business development, brand management, consulting, and/or analytics

What We Offer

• Base salary and bonus program
• Medical, dental, vision, life insurance effective on date of hire
• Generous 401(k) Plan
• Defined Contribution Plan
• Paid vacation and paid holidays
• Tuition reimbursement

Official Contact Information

• Email: All official emails will come from an @Swisher.com address
• Website: Verify job listings and contact details on https://careers.swisher.com

Important: We will never contact you via Teams, Zoom, or Google Meets. If you qualify for an interview the proper meeting method will be shared with you beforehand. Confidential information should only be shared through secure methods outside of email.