Analyst, Consumer Insights

Panera LLC; Georgia; Hybrid; USD 84,000 - 100,000; Full time

Job summary

Panera LLC in Boston, MA (hybrid) is seeking a motivated Analyst, Consumer Insights to support the Brand Insights team and help translate data into actionable recommendations. You will work with stakeholders across Marketing and Development to drive consumer-centric decisions and growth.

The role requires experience with qualitative and quantitative methods, strong data storytelling, and the ability to present insights clearly.

Qualifications

• Two to five years of Consumer Insights experience in food service, restaurant, retail or similar.
• Experience with qualitative and quantitative methodologies including Brand Health Tracking, Ad Testing and Segmentation.
• Ability to present analytical material concisely and to work independently in a fast-paced environment.
• Proficient with Word, Excel, PowerPoint and data interpretation.

Responsibilities

• Design, execute, analyze, and report consumer and market research projects addressing key business questions.
• Translate findings into clear, actionable insights and business recommendations.
• Collaborate with Marketing, Development, and external vendors to ensure high-quality research execution.

Skills

Brand Health Tracking

Ad Testing

Market Research

Data Analysis

Survey Design

Presentation Skills

Education

BA/BS in business, market research, statistics, or related field

MBA (a plus)

Tools

Excel

PowerPoint

Syndicated data (IRI/Nielsen)

Job description

Analyst, Consumer Insights

Job Purpose Panera is seeking a highly motivated Analyst, Consumer Insights to support the Brand Insights team and serve as a key partner in helping the organization make consumer-centric decisions. Reporting to the Director, Consumer Insights & Foresight, this role will contribute to critical research initiatives including Brand Health Tracking, Advertising Testing, and strategic RISE priorities. The ideal candidate combines strong analytical skills with intellectual curiosity, storytelling ability, and a passion for understanding consumer behavior. This individual will help translate complex data into actionable business recommendations and serve as a trusted voice of the consumer across the organization.

Location: Boston, MA (hybrid)

Duties & Responsibilities:

Research Design & Project Execution

• Support the design, execution, analysis, and reporting of consumer and market research projects that address key business questions.
• Partner with key stakeholders across Marketing, Development, and to identify business opportunities and translate them into actionable research objectives.
• Manage research projects from initial briefing through final recommendations, working closely with internal teams and external vendor partners.

Insights Generation & Storytelling

• Analyze research findings and synthesize data into clear, compelling, and action-oriented insights.
• Develop presentations and reports that connect consumer behaviors, attitudes, and market trends to business strategies.
• Apply critical thinking to uncover meaningful implications and recommendations that drive growth and improve decision-making.

Stakeholder Partnership

• Build strong relationships with cross-functional partners and become a trusted thought partner within the business.
• Provide consultative support for day-to-day business questions, serving as an objective advocate for the consumer perspective.
• Collaborate closely with research vendors to ensure high-quality research execution and deliverables.
• Support the continuous evolution of Panera's consumer knowledge base and insights capabilities.

Qualifications (Education & Experience):

• Prior Experience 2 to 5 years of prior job-related experience in Consumer Insights required Food service, restaurant, retail or consumer packaged good (CPG) insights experience would be highly regarded.
• Experience with both qualitative and quantitative methodologies, including Brand Health Tracking Ad Testing Segmentation, market structure and other strategic consumer analyses eg. drivers for growth Market research project support or management, including data analysis, interpretation, survey design and implementation, and report writing. This is a DIY environment.
• Experience working in a fast paced, deadline-driven environment.
• Knowledge, Skills and Abilities Ability to present analytical material in a concise and compelling manner Ability to work independently with support from manager Skill in data analysis, preferred experience in statistical and competitive evaluation and synthesis Working knowledge of syndicated store and/or panel data (such as from IRI, Crest or Nielsen) Proficiency with basic computer skills (e.g., Word, Excel, PowerPoint, etc.) Proven project management and organizational skills Strong organizational and time management skills Strong writing and presentation skills
• Education BA/BS in business, market research, statistics, or other related field MBA a plus Food service industry experience a plus

Competitive Pay $83,686 to $100,423 annually.

The actual pay offered will be determined by multiple factors, including but not limited to the candidate’s relevant experience, job-related knowledge, skills, and geographical location.

Individual compensation decisions are dependent upon the facts and circumstances of each position and candidate.

Newton Support Center With more than 2,000 Panera LLC and independent franchise bakery-cafes in the Panera Bread® family, and more locations opening all the time, it’s no wonder our company has been an excellent source of career and personal growth opportunities for more than 25 years. In neighborhoods across the U.S. and Canada, customers enjoy flavorful, handcrafted meals centered around freshly baked artisan bread. To us, that means serving food like we serve our own families – free of any of the items on our ‘No No’ List. Along the way, we also like to give back to our community. We enjoy working together, shoulder to shoulder with our customers, to confront a serious problem plaguing communities across this country – Hunger. Through our Panera Cares community cafes, we offer a dignified dining experience in an uplifting environment. In addition, we support our communities through day-end donations at our bakery-cafe locations and partner with local non-profit organizations. It’s this warmth that you’ll find when you join Panera Bread. From our competitive compensation and benefits packages to our unique cultural values, we’re confident you’ll find us a rewarding and fun place to work.