Consumer Insights Analyst

Smart & Final; Commerce (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

Smart & Final is seeking an Analyst, Consumer Insights for its Store Support Center in Commerce, CA. The role focuses on consumer and market research to guide marketing initiatives and corporate strategy.

The successful candidate will lead qualitative and quantitative studies, build a knowledge base of consumer data, and partner with Marketing, Merchandising, Operations and Store Design to translate insights into actions. A BA/BS and 3–5 years of analytical experience are required.

Qualifications

• Bachelor's degree from four-year college or university.
• 3-5 years of experience in an analytical role.
• Retail background desirable; grocery experience a plus.

Responsibilities

• Influences and gains approval of strategy development and structure around current consumer insights data and usage within the company.
• Provides expert-level and statistically-sound qualitative research and methodology design.
• Develops, executes, and summarizes findings for all customer surveys and research points.
• Builds systemic depository of intelligence gathering efforts.
• Continuously improves output value and efficiency of research and analytics production.
• Interacts with senior management to present results clearly.

Skills

Analytical skills

Market research

Consumer insights

Statistical analysis

Education

Bachelor's degree

Job description

We are searching for an experienced Analyst, Consumer Insights for our Store Support Center located at 600 Citadel Drive, Commerce, CA, 90040.

SUMMARY

Responsible for consumer, market and competitive research efforts that will guide marketing initiatives and corporate strategies. The primary focus of this position will be to gain an expert level of competence with two mobile data tools. The successful candidate will lead the mining of data insights from these tools to support the CUSA retail banners various departments including Marketing, Merchandising, Operations and Store Design and Construction and Strategy.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Influences and gains approval of strategy development and structure around current consumer insights data and usage within the company with goal of deepening the understanding of company’s target customers.
• Provides expert-level and statistically-sound qualitative research and methodology design that directly results in high-quality valid research studies, surveys, and analytics.
• Researches, compares, and acquires new sources of consumer information/insights and complementary data sets such as demographics, market share, and economic indices.
• Manages outside agencies, contracts, and partnerships, directly affecting marketing expenditures. Directly oversees and independently acts upon quality of output from each partnership.
• Independently investigates and resolves data integrity, reporting and analytics challenges by partnering with vendors and/or directly accessing databases and systems of record.
• Develops, executes, and summarizes findings for all customer surveys and research points.
• Responsible for ongoing and ad hoc consumer research including market studies, consumer focus groups, customer intercepts, and mystery shops.
• Builds systemic depository of intelligence gathering efforts. Maintains knowledge base of relevant studies and published research that impacts business and/or signals potential changes in company’s customer base.
• Continuously and at own discretion improves output value, by increasing effectiveness of research and analytics and the efficiencies related to their production.
• Supports the GVP in building and maintaining relationships as an insights partner across organization.
• Effectively and simply presents results and translates statistical and business terminology to senior members of management.
• Must be able to interact productively with key organizational decision makers.
• Leads cross-functional teams, as necessary.

EDUCATION and/or EXPERIENCE

Bachelor's degree from four-year college or university; 3-5 years of experience in an analytical role. Retail background is highly desirable. Grocery experience a plus. Familiarity with consumer and market research tools and techniques.

COMPENSATION: The salary range for this position is $70,304.00 to $90,000.00. The actual starting pay will be determined by a number of qualifications; including, experience and relevant skills.

Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.