Consumer Digital Experience Leader — Growth & Personalization

Mohawk Industries; Atlanta (GA); On-site; USD 140,000 - 200,000; Full time

Job summary

Mohawk Industries is seeking a Director of Consumer Digital Experience to lead our consumer-facing digital ecosystem, including brand websites, product discovery tools, and digital commerce experiences. You will define strategy, drive performance, and partner with Marketing, Sales, and Technology to deliver measurable results.

You will own KPIs, lead a high-performing team of digital professionals, and collaborate across channels to optimize discovery, engagement, and conversion, ensuring our

Qualifications

• Bachelor's degree in Marketing, Business, Digital Commerce, or related field.
• 10+ years in digital commerce, digital experience, digital marketing, or related disciplines.
• 5+ years of leadership experience managing teams and cross-functional initiatives.
• Experience managing large-scale customer-facing digital platforms and website ecosystems.
• Experience utilizing analytics, experimentation, and performance measurement to drive business results.

Responsibilities

• Own the vision, roadmap, and performance of Mohawk's consumer-facing digital platforms.
• Lead development and optimization of brand websites and supporting digital experiences across the Mohawk family of brands.
• Create intuitive customer journeys that improve product discovery, engagement, lead generation, and conversion.
• Partner with Brand Marketing to activate campaigns and product launches across digital platforms.
• Support retail, dealer, builder, and commercial channels through digital experiences that drive qualified demand.
• Lead digital analytics and reporting functions responsible for website, campaign, and platform performance measurement.
• Establish KPIs, dashboards, and performance reporting to guide business decisions.
• Measure and optimize paid media effectiveness in partnership with Brand Marketing.
• Drive conversion optimization, testing, personalization, and continuous improvement initiatives.
• Develop strategies that improve discoverability across search engines, AI-powered search, and emerging commerce channels.
• Partner with Technology teams to prioritize platform enhancements and deliver scalable digital solutions.
• Lead and develop a high-performing team responsible for digital platforms, analytics, and optimization.
• Manage agency relationships, budgets, project priorities, and digital investments.
• Collaborate with Sales, Marketing, Product Marketing, Consumer Insights, and Technology teams to align priorities and execution.
• Perform other duties as needed.

Skills

Digital strategy

Leadership

Cross-functional teamwork

Analytics

Education

Bachelor's degree

Tools

Website platforms

SEO

Analytics tools

A/B testing

Job description

Mohawk Industries is seeking a Director of Consumer Digital Experience to lead our consumer-facing digital ecosystem, including brand websites, product discovery tools, and digital commerce experiences. You will define strategy, drive performance, and partner with Marketing, Sales, and Technology to deliver measurable results.

You will own KPIs, lead a high-performing team of digital professionals, and collaborate across channels to optimize discovery, engagement, and conversion, ensuring our