Director Consumer Digital Experience

Mohawk Industries; Atlanta (GA); On-site; USD 140,000 - 200,000; Full time

Job summary

Mohawk Industries is seeking a Director of Consumer Digital Experience to lead our consumer-facing digital ecosystem, including brand websites, product discovery tools, and digital commerce experiences. You will define strategy, drive performance, and partner with Marketing, Sales, and Technology to deliver measurable results.

You will own KPIs, lead a high-performing team of digital professionals, and collaborate across channels to optimize discovery, engagement, and conversion, ensuring our

Qualifications

• Bachelor's degree in Marketing, Business, Digital Commerce, or related field.
• 10+ years in digital commerce, digital experience, digital marketing, or related disciplines.
• 5+ years of leadership experience managing teams and cross-functional initiatives.
• Experience managing large-scale customer-facing digital platforms and website ecosystems.
• Experience utilizing analytics, experimentation, and performance measurement to drive business results.

Responsibilities

• Own the vision, roadmap, and performance of Mohawk's consumer-facing digital platforms.
• Lead development and optimization of brand websites and supporting digital experiences across the Mohawk family of brands.
• Create intuitive customer journeys that improve product discovery, engagement, lead generation, and conversion.
• Partner with Brand Marketing to activate campaigns and product launches across digital platforms.
• Support retail, dealer, builder, and commercial channels through digital experiences that drive qualified demand.
• Lead digital analytics and reporting functions responsible for website, campaign, and platform performance measurement.
• Establish KPIs, dashboards, and performance reporting to guide business decisions.
• Measure and optimize paid media effectiveness in partnership with Brand Marketing.
• Drive conversion optimization, testing, personalization, and continuous improvement initiatives.
• Develop strategies that improve discoverability across search engines, AI-powered search, and emerging commerce channels.
• Partner with Technology teams to prioritize platform enhancements and deliver scalable digital solutions.
• Lead and develop a high-performing team responsible for digital platforms, analytics, and optimization.
• Manage agency relationships, budgets, project priorities, and digital investments.
• Collaborate with Sales, Marketing, Product Marketing, Consumer Insights, and Technology teams to align priorities and execution.
• Perform other duties as needed.

Skills

Digital strategy

Leadership

Cross-functional teamwork

Analytics

Education

Bachelor's degree

Tools

Website platforms

SEO

Analytics tools

A/B testing

Job description

Are you looking for more?At Mohawk Industries, we're committed to more - more customer solutions, more process improvements, more sustainable manufacturing and more opportunities for our team. As a Fortune 500, global flooring leader with some of the best-known brands in the industry, Mohawk is a great place to start or develop your career with an emphasis on more of what's important to you. Whether you want to lead more, innovate more, learn more or create more, you can find your more with Mohawk.

What we need

The Director Consumer Digital Experience is responsible for leading Mohawk's consumer-facing digital ecosystem, including brand websites, product discovery tools, lead generation platforms, dealer locators, and future digital commerce experiences. This role owns the strategy, development, optimization, and performance of digital platforms that help consumers easily discover, evaluate, shop, and purchase Mohawk products through their preferred channel. Working closely with Brand Marketing, Sales, and Technology teams, this leader ensures digital experiences generate consumer demand, support channel partners, and position Mohawk for future shopping behaviors, AI-powered discovery, and emerging commerce technologies.

What you'll do

• Own the vision, roadmap, and performance of Mohawk's consumer-facing digital platforms.
• Lead development and optimization of brand websites and supporting digital experiences across the Mohawk family of brands.
• Create intuitive customer journeys that improve product discovery, engagement, lead generation, and conversion.
• Partner with Brand Marketing to activate campaigns and product launches across digital platforms.
• Support retail, dealer, builder, and commercial channels through digital experiences that drive qualified demand.
• Lead digital analytics and reporting functions responsible for website, campaign, and platform performance measurement.
• Establish KPIs, dashboards, and performance reporting to guide business decisions.
• Measure and optimize paid media effectiveness in partnership with Brand Marketing.
• Drive conversion optimization, testing, personalization, and continuous improvement initiatives.
• Develop strategies that improve discoverability across search engines, AI-powered search, and emerging commerce channels.
• Partner with Technology teams to prioritize platform enhancements and deliver scalable digital solutions.
• Lead and develop a high-performing team responsible for digital platforms, analytics, and optimization.
• Manage agency relationships, budgets, project priorities, and digital investments.
• Collaborate with Sales, Marketing, Product Marketing, Consumer Insights, and Technology teams to align priorities and execution.
• Perform other duties as needed.

What you have

• Bachelor's degree in Marketing, Business, Digital Commerce, Technology, or related field.
• 10+ years of experience in digital commerce, digital experience, digital marketing, or related disciplines.
• 5+ years of leadership experience managing teams and cross-functional initiatives.
• Experience managing large-scale customer-facing digital platforms and website ecosystems.
• Experience utilizing analytics, experimentation, and performance measurement to drive business results.

What you're good at

• Strong understanding of customer journey management and digital experience strategy.
• Knowledge of website platforms, analytics tools, SEO, paid media measurement, and digital technologies.
• Ability to translate business objectives into scalable digital solutions.
• Strong analytical and problem-solving capabilities.
• Experience leading cross-functional teams and influencing stakeholders.
• Excellent communication, organizational, and leadership skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Knowledge of AI-driven search, digital discovery, and emerging commerce trends.

What else?

This employee will be responsible for direct reports.

Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk's vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Mohawk, Mohawk Home, Pergo, and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world's largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.

Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Don't Work participant.