Consumer Credit Card Portfolio Stimulation Execution Product Manager

Bank of America; Phoenix (AZ); On-site; USD 104,000 - 150,000; Full time

Benefits offered by this job

Benefits eligible

Job summary

Bank of America is seeking a Product Manager to own the end-to-end lifecycle of Consumer Credit Card portfolio stimulation initiatives. You will conduct market and competitor analyses, set pricing strategies, and align with sales, marketing, operations, and customer service to deliver unified customer experiences.

The role involves cross-channel execution with Call Center, Financial Center, and Digital channels, ensuring compliant, high-quality client interactions.

Qualifications

• 5+ years of card product or related experience.
• Ability to collaborate across functional areas to manage risk and improve processes.
• Strong documentation and meeting facilitation skills.
• Proficiency with MS Word, Excel and PowerPoint.
• Ability to develop insights from market trends and competitive landscape.
• Experience in creating materials for internal and external education.

Responsibilities

• Identify and plan product development and deployment, including sales training and marketing materials.
• Manage a portfolio's financials, including revenue and profit margins.
• Provide market and product trend insights to sales and marketing teams.
• Identify opportunities to enhance product offerings to meet client needs.
• Implement controls to manage risk in partnership with support teams.
• Drive cross-channel execution of stimulation initiatives to improve client experience.

Skills

Attention to Detail

Collaboration

Oral Communications

Written Communication

Problem Solving

Process Management

Product Management

Market Analysis

Strategic Thinking

Executive Presence

Influence

Education

Undergraduate degree or equivalent work experience

Job description

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description:

This job is responsible for managing the end-to-end product life cycle, including conducting market research and competitor analyses, determining product pricing, developing short and long-term strategies, identifying innovative opportunities to modernize product offerings and deliver a more unified customer experience, and adhering to the Product Risk Management policy. Job expectations may include ensuring that product management efforts are integrated with sales, marketing, operations, implementation, and customer service strategies.

The Consumer Credit Card Portfolio Stimulation Execution Product Manager role is an individual contributor that will collaborate with cross channels partners, including strategy owners, on the error‑free delivery of existing consumer credit card stimulation programs. In this role, you’re responsible for the end-to-end delivery, communication and fulfillment of stimulation offers across Call Center, Financial Center, and Digital channels.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy

Responsibilities:

• Identifies and creates comprehensive plans for product development and deployment, including supporting the creation of sales training programs and marketing materials to educate clients and internal teams on product capabilities
• Oversees a set of products and maintains financials, including managing the investment profile and profit and loss (P&L) activities, such as revenue and profit margins
• Provides information on product trends to sales and marketing teams leveraging knowledge of product functionality, marketplace trends, and the competitive landscape
• Identifies opportunities to streamline or enhance product offerings to fit client’s existing and future needs and support continued growth and operational excellence
• Manages risk through implementing and monitoring effective controls in partnership with key support partners
• Partner with internal stakeholders to obtain meaningful insights about markets, clients, and competitors in order to develop products that solve client needs and ensure high adoption rates
• Drives the optimization of Consumer Credit Card portfolio stimulation initiatives, ensuring alignment and execution across Call Center, Financial Center, and Digital channels. Foster a culture of innovation, accountability, and continuous learning by coaching channel partners.
• Creates industry‑leading client experiences by partnering with Competitive Intelligence to benchmark best practices and translate insights into differentiated capabilities that deliver measurable business outcomes.
• Aligns stakeholders, including Legal, Risk, Marketing, and Operations, to ensure client communications and experiences are transparent, compliant, and aligned with enterprise objectives.
• Provides leadership and governance over channel execution and fulfillment processes, identifying opportunities to enhance effectiveness, strengthen controls, improve performance, and elevate the overall client experience.
• Champions the use of Voice of the Client / Associate programs, complaint deep dives, and call listening insights, to synthesize actionable recommendations that inform strategy development, experience design, and investment priorities.
• Leads continuous improvement efforts across client and associate experiences, leveraging audits, control enhancements, and defect analysis to drive sustainable transformation.
• Serves as a subject matter expert for portfolio stimulation strategies, partnering with project and operation partners to deliver tactical and strategic initiatives that enhance capabilities and client engagement.
• Establishes monitoring frameworks to measure associate readiness, operational efficiency, and risk management, ensuring alignment with enterprise goals and regulations.
• Acts as a trusted advisor to leadership, providing strategic recommendations and data‑driven insights on portfolio growth, client engagement, fulfillment, and channel performance.

Required Qualifications:

• 5+ years of card product or related experience
• Ability to work across functional areas to manage risk and drive continuous improvement
• Ability to effectively facilitate meetings, capture key outcomes/actions and own project/process documentation
• Proficient in MS Word, Excel and PowerPoint
• Conveys out‐of‐the box ideas and solutions, embraces change with a future‐forward mindset, and challenges the status quo
• Ability to engage across business lines and develop strong working relationships with business partners and all levels of management
• Management of operational risks through implementing and monitoring effective controls in partnership with key support partners
• Exhibit a strong drive for results and success; convey a sense of urgency to achieve outcomes and exceed expectations; persists despite obstacles, setbacks and competing influence
• Strong experience in documentation, evaluation, and improvement of complex business processes with a demonstrated ability to be detail‑oriented on business process concepts
• Strong communicator with experience creating materials for education internally and externally across all levels and organizations
• Excellent organizational skills, including ability to multi‑task and drive projects to completion

Desired Qualifications:

• Bank of America or similar financial institution digital experience
• Process design experience
• Direct experience in controls and issues management
• Proficient with MS Co‑Pilot

Skills:

• Attention to Detail
• Collaboration
• Oral Communications
• Presentation Skills
• Reporting
• Continuous Improvement
• Executive Presence
• Problem Solving
• Process Management
• Product Management
• Business Analytics
• Influence
• Innovative Thinking
• Market Analysis
• Strategic Thinking
• Issue Management
• Recording/Organizing Information
• Written Communication

Education Requirements

Undergraduate degree or equivalent work experience

Shift:

1st shift (United States of America)

Hours Per Week:

40

Pay Transparency details

US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100), US - NY - New York - 1114 Avenue Of The Americas - Grace (NY1544)

Pay and benefits information

Pay range

$103,500.00 - $150,100.00 annualized salary, offers to be determined based on experience, education and skill set.

Discretionary incentive eligible

This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

Benefits

This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.