Consumer Banking Solutions Product Director

Madison-Davis; Fort Worth (TX); Hybrid; USD 110,000 - 185,000; Full time

Job summary

Madison-Davis, LLC is seeking a Consumer Banking Solutions Product Director hybrid in Fort Worth to drive strategy, pricing, and lifecycle management of core banking products.

You will lead cross-functional teams, coordinate with Finance, Risk, Marketing, and Operations, and ensure products meet regulatory, risk, and client-experience objectives while delivering measurable growth.

Responsibilities

• Develop consumer banking product strategies, value propositions, and roadmaps aligned with organizational objectives.
• Own the lifecycle of consumer deposit, lending, payment, and related products, from business case development and launch through ongoing performance management.
• Assess client needs, competitive trends, interest rates, technology developments, and regulatory changes to inform product strategy.
• Monitor portfolio performance, including growth, balances, utilization, retention, revenue, margins, and client experience.
• Partner with Finance and senior leadership on pricing, rate structures, forecasting, and profitability strategies.
• Develop strategies to attract new households, deepen client relationships, increase product adoption, and support long-term client value.
• Lead cross-functional product launches and enhancements, coordinating implementation, communications, training, and post-launch evaluation.
• Collaborate with Digital Solutions, Technology, and Operations to improve product capabilities and client experiences.
• Evaluate fintech partnerships and third-party solutions, supporting due diligence, implementation, and ongoing performance oversight.
• Provide product expertise, tools, and training to advisors and client-facing teams.
• Partner with Marketing, Sales, Training, and field leadership on go-to-market strategies, campaigns, and product communications.
• Ensure products align with applicable regulations, internal policies, risk appetite, and governance requirements.
• Work with Risk, Compliance, Legal, Audit, and Operations on risk assessments, examinations, controls, and remediation.
• Coordinate with other product leaders to support integrated banking, investment, insurance, and financial planning solutions.
• Present data-driven product strategies, performance updates, and recommendations to executive leadership.

Job description

Title: Consumer Banking Solutions Product Director Office Status: Hybrid Salary: $110, 000 $185, 000 base salary + bonus Contract Length: Not specified

ABOUT THE ROLE

A financial services organization is seeking a strategic consumer banking product leader to develop and manage banking products throughout their lifecycle. This role combines product strategy, pricing, profitability analysis, portfolio management, and cross-functional leadership to drive growth and deliver a seamless client experience. The ideal candidate has a strong understanding of consumer banking economics and can connect product strategy with broader business and wealth management objectives.

RESPONSIBILITIES

• Develop consumer banking product strategies, value propositions, and roadmaps aligned with organizational objectives.
• Own the lifecycle of consumer deposit, lending, payment, and related products, from business case development and launch through ongoing performance management.
• Assess client needs, competitive trends, interest rates, technology developments, and regulatory changes to inform product strategy.
• Monitor portfolio performance, including growth, balances, utilization, retention, revenue, margins, and client experience.
• Partner with Finance and senior leadership on pricing, rate structures, forecasting, and profitability strategies.
• Develop strategies to attract new households, deepen client relationships, increase product adoption, and support long-term client value.
• Lead cross-functional product launches and enhancements, coordinating implementation, communications, training, and post-launch evaluation.
• Collaborate with Digital Solutions, Technology, and Operations to improve product capabilities and client experiences.
• Evaluate fintech partnerships and third-party solutions, supporting due diligence, implementation, and ongoing performance oversight.
• Provide product expertise, tools, and training to advisors and client-facing teams.
• Partner with Marketing, Sales, Training, and field leadership on go-to-market strategies, campaigns, and product communications.
• Ensure products align with applicable regulations, internal policies, risk appetite, and governance requirements.
• Work with Risk, Compliance, Legal, Audit, and Operations on risk assessments, examinations, controls, and remediation.
• Coordinate with other product leaders to support integrated banking, investment, insurance, and financial planning solutions.
• Present data-driven product strategies, performance updates, and recommendations to executive leadership.