Consumer Analytics Consultant: Data-Driven Insights

System One; Indianapolis (IN); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health and welfare benefits

401(k) plan

Job summary

System One in Indianapolis, IN seeks a Consultant, Consumer Analytics to lead analytics across consumer data sources and media channels, designing experiments and attribution analyses to improve performance marketing investments.

The role requires 5 years in consumer media analytics or performance marketing, strong analytical and communication skills, and the ability to translate insights into actionable recommendations; onsite collaboration with cross-functional teams and travel up to 20%.

Qualifications

• Bachelor’s degree or equivalent work experience.
• 5 years in Consumer Media, Media Analytics or Performance Marketing.
• Strong analytical skills with business acumen and strategic thinking.
• Excellent written and verbal communication and prioritization skills.
• Willingness to travel 10-20% depending on business need.

Responsibilities

• Design experiments and attribution analyses to optimize consumer channel investments.
• Translate analytic outputs into actionable business insights across relevant channels for media optimization.
• Lead learning agendas across audience design, Multi-Touch Attribution, and DMA strategy.
• Develop understanding of Brand/Business Unit consumer strategies and analytics needs.
• Integrate data to answer business questions, leveraging AI to enhance analyses.
• Identify and prioritize data and capability investments to meet consumer goals.
• Develop and operationalize intelligence as product in partnership with stakeholder teams.
• Manage analytic priorities and sourcing decisions (internal vs supplier).
• Ensure compliance with privacy and contractual obligations in data usage.
• Support other key initiatives as needed.

Skills

Analytical thinking

Strategic thinking

Communication

Leadership

Travel readiness

Education

Bachelor’s Degree or equivalent

Tools

SAS

R

SQL

SSIS

Tableau

PowerBI

Looker Studio

Job description

System One in Indianapolis, IN seeks a Consultant, Consumer Analytics to lead analytics across consumer data sources and media channels, designing experiments and attribution analyses to improve performance marketing investments.

The role requires 5 years in consumer media analytics or performance marketing, strong analytical and communication skills, and the ability to translate insights into actionable recommendations; onsite collaboration with cross-functional teams and travel up to 20%.