Consultant, Consumer Analytics

System One; Indianapolis (IN); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health and welfare benefits

401(k) plan

Job summary

System One in Indianapolis, IN seeks a Consultant, Consumer Analytics to lead analytics across consumer data sources and media channels, designing experiments and attribution analyses to improve performance marketing investments.

The role requires 5 years in consumer media analytics or performance marketing, strong analytical and communication skills, and the ability to translate insights into actionable recommendations; onsite collaboration with cross-functional teams and travel up to 20%.

Qualifications

• Bachelor’s degree or equivalent work experience.
• 5 years in Consumer Media, Media Analytics or Performance Marketing.
• Strong analytical skills with business acumen and strategic thinking.
• Excellent written and verbal communication and prioritization skills.
• Willingness to travel 10-20% depending on business need.

Responsibilities

• Design experiments and attribution analyses to optimize consumer channel investments.
• Translate analytic outputs into actionable business insights across relevant channels for media optimization.
• Lead learning agendas across audience design, Multi-Touch Attribution, and DMA strategy.
• Develop understanding of Brand/Business Unit consumer strategies and analytics needs.
• Integrate data to answer business questions, leveraging AI to enhance analyses.
• Identify and prioritize data and capability investments to meet consumer goals.
• Develop and operationalize intelligence as product in partnership with stakeholder teams.
• Manage analytic priorities and sourcing decisions (internal vs supplier).
• Ensure compliance with privacy and contractual obligations in data usage.
• Support other key initiatives as needed.

Skills

Analytical thinking

Strategic thinking

Communication

Leadership

Travel readiness

Education

Bachelor’s Degree or equivalent

Tools

SAS

R

SQL

SSIS

Tableau

PowerBI

Looker Studio

Job description

Job Title: Consultant, Consumer Analytics
Location: Indianapolis, IN
Type: Contract
Work Model: Onsite – onsite
Hours: 40.0

Job Overview

Consultant, Consumer Analytics - is responsible for implementing the effective and efficient deployment of intelligence and resources in support of Consumer Analytics, Paid Media, Central Capabilities and Business Unit functions. The Consultant accomplishes this by managing & developing key business processes including execution of Central Capabilities and Business Unit analytic needs. The Consultant Consumer Analytics will develop a deep understanding of various US Consumer data sources and create processes to test, analyze and communicate key outputs to decision makers. This role will place a strong emphasis on performance marketing and performance marketing analytics, ensuring that consumer investments are measured, optimized, and translated into actionable recommendations across media channels. The Consultant will help connect campaign performance, audience behavior, attribution, and business outcomes to inform agile decision-making and improve marketing effectiveness. You will be a key contributor to the integration and coordination of analytics and data throughout the organization.

Responsibilities

• Design and implement designed experiments, attribution and other analyses to optimize investments for consumer channels
• Ensure analytic outputs are translated into actionable business insights across relevant channels for media optimization
• Lead design and execution of brand analytic priorities/learning agendas including audience design, Multi-Touch Attribution, Multicultural Marketing, Creative Analysis, DMA strategy, and behavioral journeys
• Develop understanding of Brand/Business Unit consumer strategies, key decision points, and specific analytic needs
• Integrate/analyze requisite data to create analyses to answer business questions, leveraging Agentic AI to enhance analysis and outputs
• Identify and prioritize capability investments and data needs to achieve consumer goals
• Develop and operationalize intelligence as product in partnership with Customer Insights & Analytics product teams
• Manage analytic priorities and recommended sourcing (internal vs appropriate supplier)
• Ensure compliance with all privacy and contractual obligations related to the use of data
• Other Key Initiatives / Special Projects as needed

Requirements

• Bachelor’s Degree or equivalent work experience
• 5 years Consumer Media, Media Analytics or Performance Marketing
• Strong analytical skills coupled with business acumen, and an ability to think strategically in an ambiguous environment
• Excellent communication (written & verbal), interpersonal influencing skills and prioritization skills with attention to detail
• High level of motivation and a strong desire to find creative solutions to challenging situations
• Proficiency in Excel, Word and PowerPoint
• Experience with 1st & 3rd party data sources including: Meta, TikTok, Reddit, DSP, Google Analytics, Adobe Analytics, log files, etc.
• Experience with media channels and data (Linear TV, Over-the-Top, Direct and Programmatic Digital, Social Media, etc.)
• Experience with Statistical Modeling Techniques
• Experience with Agentic AI (creating agents, artifacts, etc.)
• Knowledge of SAS, R, SQL, SSIS or other statistical and data mining tools
• Experience with Tableau, PowerBI, Looker Studio or other data visualization tools
• Demonstrated ability to effectively lead and challenge individuals from executive to associate levels and with highly diverse roles/responsibilities in the organization
• Consumer media/optimization consulting
• Travel: 10-20% depending on business need

System One, and its subsidiaries including Joulé and Mountain Ltd., are leaders in delivering outsourced services and workforce solutions across North America. We help clients get work done more efficiently and economically, without compromising quality. System One not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.

System One is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.

#M- #LI- Ref: #558-Scientific