Consultant, Consumer Analytics – AI-Driven Media Insights

System One; Indianapolis (IN); On-site; USD 68,000 - 97,000; Part time

Job summary

System One is seeking a Consultant for Consumer Analytics in Indianapolis, IN. This contract role focuses on advanced analytics, statistical modeling, and leveraging Agentic AI to deliver actionable insights across media channels.

You will work with SAS, R, SQL and visualization tools, translating complex analyses into strategic decisions while coordinating with insights and analytics teams. Onsite 40-hour weeks, W2, no third parties.

Qualifications

• Bachelor’s degree or equivalent work experience.
• 5 years in Consumer Media, Media Analytics or Performance Marketing.
• Strong analytical skills with business acumen and strategic thinking in ambiguity.
• Excellent written and verbal communication and interpersonal influencing skills.
• Proficiency in Excel, Word, and PowerPoint.
• Experience with 1st & 3rd party data sources (Meta, TikTok, Reddit, DSP, Google Analytics, Adobe Analytics, log files).
• Experience with media channels and data (Linear TV, OTT, Direct & Programmatic Digital, Social).
• Experience with Statistical Modeling Techniques.
• Experience with Agentic AI (creating agents, artifacts).
• Knowledge of SAS, R, SQL, SSIS or other statistical/data mining tools.
• Experience with Tableau, PowerBI, Looker Studio or other data visualization tools.

Responsibilities

• Design and implement designed experiments, attribution and analyses to optimize investments for consumer channels.
• Translate analytic outputs into actionable business insights across relevant channels for media optimization.
• Lead design and execution of brand analytic priorities/learning agendas including audience design and attribution.
• Develop understanding of Brand/BU consumer strategies and analytic needs.
• Integrate/analyze data to answer business questions, leveraging Agentic AI to enhance analysis.
• Identify and prioritize capability investments and data needs to achieve consumer goals.
• Develop and operationalize intelligence as product with analytics teams.
• Manage analytic priorities and sourcing (internal vs supplier).
• Ensure compliance with privacy and contractual obligations related to data use.
• Engage in other key initiatives and special projects as needed.

Skills

Statistical modeling

Agentic AI

Media analytics

Data visualization

Analytical thinking

Communication skills

Education

Bachelor’s Degree or equivalent

Tools

SAS

R

SQL

SSIS

Tableau

Power BI

Looker Studio

Job description

System One is seeking a Consultant for Consumer Analytics in Indianapolis, IN. This contract role focuses on advanced analytics, statistical modeling, and leveraging Agentic AI to deliver actionable insights across media channels.

You will work with SAS, R, SQL and visualization tools, translating complex analyses into strategic decisions while coordinating with insights and analytics teams. Onsite 40-hour weeks, W2, no third parties.