Construction Marketing Lead: Growth & Proposals

Heatherwood Construction; Florida, Bonita Springs; On-site; USD 85,000 - 115,000; Full time

Job summary

Heatherwood Construction Company seeks a Commercial Construction Marketing Manager to lead marketing, proposals, pursuit, and business-development efforts along Florida’s Gulf Coast. You will collaborate with Leadership, Project Executives, and Operations to identify opportunities, strengthen relationships, coordinate responses to RFPs, and communicate Heatherwood’s capabilities, experience, and value.

This hands-on role requires strong writing, strategic thinking, and the ability to manage

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field preferred.
• 3–5+ years in marketing, business development, proposal management, or related role.
• Experience in construction, architecture, engineering, real estate, or professional services strongly preferred.
• Strong writing, editing, communication, and presentation skills.
• Excellent organizational and project management skills with the ability to manage multiple priorities and deadlines.
• Strong attention to detail and a high standard for accuracy, quality, and presentation.
• Strategic and creative thinker with ability to both develop ideas and execute day-to-day tasks.
• Ability to build and maintain effective relationships with clients, colleagues, and stakeholders.
• Proficiency with Microsoft Office, particularly Word, PowerPoint, and Excel.
• Experience with CRM platforms and proposal/marketing tools preferred.
• Ability to work independently while collaborating across departments and leadership.
• Knowledge of the Florida Gulf Coast market and established industry relationships a plus.

Responsibilities

• Identify, research, and track business-development opportunities, target markets, clients, and upcoming projects.
• Develop and support pursuit strategies aligned with Heatherwood’s growth objectives and target markets.
• Monitor and coordinate responses to RFPs, RFQs, solicitations, and other business-development opportunities.
• Lead the development, writing, editing, and coordination of proposals, qualifications packages, presentations, and other pursuit materials.
• Gather and maintain current project information, resumes, company qualifications, photography, and other content needed for marketing and proposal efforts.
• Develop compelling messaging and materials that communicate Heatherwood’s capabilities and value to clients.
• Support client and industry relationship development through networking, events, meetings, and other activities.
• Maintain accurate CRM records and track prospects, opportunities, activity, and pipeline.
• Conduct market and competitive research to identify trends, opportunities, and growth areas.
• Develop and coordinate marketing communications, presentations, company materials, and initiatives that strengthen Heatherwood’s brand.
• Collaborate with Project Executives, Operations, and leadership to gather information and coordinate efforts.
• Manage multiple projects, priorities, and deadlines while maintaining high standards of quality and presentation.
• Track and report marketing activity and pursuit outcomes to inform future strategies.
• Manage and maintain website and social-media content, especially LinkedIn, Facebook, and Instagram.
• Support press releases, award submissions, and community/industry communications.

Skills

Marketing strategy

Proposal writing

Business development

CRM platforms

Project management

Communication

Education

Bachelor’s degree

Tools

Microsoft Office

CRM software

Job description

Heatherwood Construction Company seeks a Commercial Construction Marketing Manager to lead marketing, proposals, pursuit, and business-development efforts along Florida’s Gulf Coast. You will collaborate with Leadership, Project Executives, and Operations to identify opportunities, strengthen relationships, coordinate responses to RFPs, and communicate Heatherwood’s capabilities, experience, and value.

This hands-on role requires strong writing, strategic thinking, and the ability to manage