Construction Heavy Equipment Sales Representative

Monroe Tractor; Westborough (MA); On-site; USD 50,000 - 150,000; Full time

Benefits offered by this job

Base pay + commission

Competitive pay plan

Monthly vehicle reimbursement

Health savings account

Disability insurance

Paid time off

Annual reviews

Job summary

Monroe Tractor in Westborough, MA is seeking a Construction Heavy Equipment Sales Representative to drive wholesale equipment sales within Worcester County. You’ll identify prospects, build relationships, and present equipment options to meet client needs.

You will manage the full sales cycle from inquiry to close, leveraging your industry knowledge and CRM proficiency to exceed sales targets while delivering exceptional service to contractor and farm equipment customers in the Northeast.

Qualifications

• Prior experience with heavy agriculture equipment and/or construction equipment required.
• Proven sales success in which goals were achieved or exceeded.
• Problem‑solving skills.
• Strong independent work ethic, able to collaborate with internal staff to achieve individual as well as branch goals.
• Excellent customer service skills; a builder of relationships.
• Clear and concise communications.
• A strong sense of urgency, focusing on time & territory management.
• Strong computer skills with a priority on Microsoft Office programs.

Responsibilities

• Dedicatedly identify and engage prospective customers and offer assistance or direction to any customer who could benefit from our services.
• Assist customers by asking questions and listening carefully to their responses.
• Explain product performance, application, and benefits to prospective customers.
• Describe all equipment options available for customer purchases.
• Build strong rapport and life‑long relationships with customers.
• Effectively overcome objections, close sales, and perform all other steps of the sales process in accordance with company standards.
• Actively use and update the Client Relationship Management System (CRM).

Skills

Heavy equipment sales

Territory management

Customer relationship

Time management

MS Office

CRM software

Problem solving

Independent work

Team collaboration

Sales forecasting

Tools

CRM system

Job description

Construction Heavy Equipment Sales Representative

Westborough, Massachusetts, United States

Monroe Tractor is a well‑known and respected construction equipment and agricultural equipment dealer with over 75 years of experience servicing the northeastern US. With 18 locations throughout New York, Pennsylvania, Vermont, Connecticut, and Massachusetts, we pride ourselves on providing best‑in‑class sales and support to over 15,000 hardworking customers. Since our founding in 1951, the industries we serve have been transformed by the technologies, equipment, and capabilities undreamed of decades ago. But the people we serve haven’t changed, and neither have we. We’re still a family‑owned business!

The Construction Heavy Equipment Sales Representative is a professional sales position in which one is required to sell wholesale equipment utilizing diverse outreach methods to connect with prospective customers within your assigned territory (Worcester County). Successful Sales Representatives will establish long‑lasting customer relationships, assist customers with equipment management, and be a resource to your customers when resolving product issues. You will be expected to help increase the sales, profit, and productivity of each customer by offering large capital equipment.

Qualifications

• Prior experience with heavy agriculture equipment and/or construction equipment required.
• Proven sales success in which goals were achieved or exceeded.
• Problem‑solving skills.
• Strong independent work ethic, able to collaborate with internal staff to achieve individual as well as branch goals.
• Excellent customer service skills; a builder of relationships.
• Clear and concise communications.
• A strong sense of urgency, focusing on time & territory management.
• Strong computer skills with a priority on Microsoft Office programs.

Responsibilities

• Dedicatedly identify and engage prospective customers and offer assistance or direction to any customer who could benefit from our services.
• Assist customers by asking questions and listening carefully to their responses.
• Explain product performance, application, and benefits to prospective customers.
• Describe all equipment options available for customer purchases.
• Build strong rapport and life‑long relationships with customers.
• Effectively overcome objections, close sales, and perform all other steps of the sales process in accordance with company standards.
• Actively use and update the Client Relationship Management System (CRM).

Sales Benefits

• Base + Commission Pay Structure
• Competitive Pay Plan
• Frequent Industry Training
• Monthly vehicle reimbursement of $675 plus mileage
• Health Savings Account (Employer + Employee Contributions)
• Accident & Disease Insurance
• Competitive Paid Time Off Policy
• Short/Long Term Disability
• Annual Reviews

Monroe Tractor is proud to be an Equal Opportunity Employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply and join a team where your work makes a difference every day.

Pay Range: $50,000 - $150,000 USD