Associate Creative Director, Copy — Lead Campaign Concepts

FinTech Collective, LLC

New York (NY)

Hybrid

USD 150,000 - 162,000

Full time

2 days ago

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Benefits offered by this job

401(k) retirement plan with company 2%

Health Savings Account (HSA) funding

Wellness / fitness reimbursement

Sustainable home improvement allowance

Tuition / education reimbursement

Job summary

Gen Studio is seeking an Associate Creative Director, Copy to lead copy and conceptual thinking within this integrated team. The role will help shape campaign ideas across Gen’s consumer brands, set the standard for writing and messaging, and ensure creative work remains connected from the business brief through every customer touchpoint and final delivery.

This senior role combines strategic thinking, conceptual development, writing craft and team leadership.

Qualifications

Substantial copywriting and creative concepting experience in an agency, in-house studio or consumer brand.
Experience at Associate Creative Director level or as a senior copy lead with responsibility for creative direction.
Ability to develop a creative platform from a brief and carry it across channels.
Experience writing across brand, product, advertising, digital, social and integrated campaigns.
Comfortable presenting creative work to senior stakeholders.
Experience directing and reviewing the work of copywriters and other creative partners.
Balance creative ambition with commercial objectives, audience needs and delivery requirements.

Responsibilities

Lead copy and conceptual development across brand, product and integrated campaigns.
Develop campaign platforms, messaging frameworks, creative territories and channel-specific copy.
Write and oversee headlines, scripts, social copy, digital advertising, campaign content and other long- and short-form work.
Translate business, brand and product objectives into clear creative ideas and messaging.
Partner with Creative Directors and Art Directors to develop ideas that work cohesively across copy, design, motion and production.
Lead creative reviews and provide clear, constructive direction to writers and cross-functional partners.
Present concepts and creative recommendations to senior marketing and business stakeholders.
Protect the core creative idea while incorporating relevant feedback and meeting business, brand, legal and compliance requirements.
Guide work from initial brief and concept development through production and final delivery.
Manage multiple campaigns and workstreams while maintaining consistency and quality.
Support and develop copywriters through feedback, coaching and day-to-day creative direction.
Partner with agencies, freelancers and production partners when additional support is required.
Contribute to testing and iteration by developing different concepts, messages and copy variations.
Stay current on consumer behaviour, platform changes, creative formats and developments in AI-assisted creative work.
Use AI-assisted creative tools thoughtfully and responsibly to accelerate research synthesis, explore concepts, develop and test copy variations, and improve workflow efficiency across channels, while maintaining human judgment, originality and editorial craft.
Ensure AI-supported work meets Gen’s standards for accuracy, privacy, brand integrity, intellectual property, legal review, and responsible use of company and customer information.