Competitive Intelligence Product Analyst (Hybrid)

American Family Insurance; United States; Hybrid; USD 69,000 - 115,000; Full time

Benefits offered by this job

Comprehensive medical, dental, vision,

Wellbeing benefits

Competitive 401(k) contribution

Pension plan

Annual incentive

9 paid holidays

Paid time off 23 days

Student loan repayment program

Paid-family leave

Job summary

American Family Insurance seeks a Competitive Intelligence Product Analyst to support pricing, product design and go-to-market strategies. You will help build a best-in-class CI program anchored to executive touchpoints and report to the Sr.

Manager, Product in a flex office/home role. The role requires 5 years of professional experience in competitive intelligence or product analytics, a Bachelor’s degree, and advanced skills in Tableau/Power BI, Excel and PowerPoint.

Qualifications

• Demonstrated experience providing customer-driven solutions, support or service.
• Solid knowledge of insurance product design and underwriting concepts.
• Solid knowledge of market research and marketplace trends in insurance coverage.
• Basic knowledge of project management methodologies, practices, techniques and tools.
• Travel requirements up to 10%.

Responsibilities

• You will enhance countrywide competitive intelligence content for recurring executive deliverables, including the Home & Auto Monthly Business Review (rate slides and commentary).
• You will contribute to strategic CI capabilities such as competitor profile frameworks and rate-change scenario analysis.
• You will leverage internal competitive indices to generate repeatable, comparable insights with interpretive commentary.
• You will create and maintain competitive intelligence outputs supporting Home and Auto new product development.
• You will develop quarterly partner competitive updates with visualizations and scorecards showing AmFam’s position versus competitors.
• You will serve as an embedded CI resource to product development teams and support benchmarking.
• You will complete ad-hoc countrywide filing research and translate requests into outputs and recommendations.

Skills

Customer-focused

Insurance concepts

Market research

Project management

Travel 10%

Education

Bachelor's degree

Graduate degree or CPCU preferred

Tools

Tableau

Power BI

Excel

PowerPoint

Insuraviews

Claude Code

Think-cell

S&P Global

LexisNexis InsurQuote

Job description

Position Compensation Range: $69,000.00 - $115,000.00 Pay Rate Type: Salary Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

The Competitive Intelligence Product Analyst supports our Business Partners with proactive and insightful strategic decision-making and providing actionable insights that inform pricing, product design, and go-to-market strategies. You will assist in building a new best in class product competitive intelligence program to help product leaders proactively assess market threats and opportunities across the Home and Auto markets. You will anchor the competitive intelligence that feeds our most visible executive touchpoints. You will report to the Sr. Manager, Product In this flex office/home role, you will be expected to work a minimum of 10 days per month from either Madison, WI 53783 or Boston, MA 02110 Internal candidates are encouraged to apply and should review the internal mobility guidelines in the hybrid policy reference guide for more information on potential relocation. We will not consider candidates who require current or future sponsorship for this position.

Primary Accountabilities

• You will enhance countrywide competitive intelligence content for recurring executive deliverables, including the Home & Auto Monthly Business Review (rate slides and commentary), the SLT P&O CI results top-line slides, and the Results Week / QBR industry section.
• You will contribute to strategic CI capabilities such as competitor profile frameworks, predictive competitive index and rate-change scenario analysis, and threat/opportunity deep dives and briefings.
• You will leverage internal competitive indices to generate repeatable, comparable insights across deliverables, providing interpretive commentary that connects index movement to market and competitor actions and performance implications.
• You will create and maintain competitive intelligence outputs supporting Home and Auto new product development, including monthly and quarterly reporting on new rating factors.
• You will develop and maintain quarterly business partner competitive updates, owning the standard CI “backbone” of consistent visualizations, comparative positioning views, and summary scorecards that clearly show AmFam’s competitive position versus each partner’s defined competitor set.
• You will serve as an embedded CI resource to product development working groups as needed, supporting working sessions, benchmarking, and targeted research.
• You will complete ad-hoc requests focused on countrywide filing research for home and auto lines translating requests into clear analytic output and recommendations.

Specialized Knowledge & Skills Requirements

• Demonstrated experience providing customer-driven solutions, support or service.
• Demonstrated experience with various PC software applications and Microsoft Office products.
• Solid knowledge and understanding of insurance product design and underwriting concepts in area of expertise.
• Solid knowledge and understanding of market research and marketplace trends in insurance coverage.
• Basic knowledge and understanding of project management methodologies, practices, techniques and tools.
• Travel requirements up to 10%.

Additional Qualifications

• 5 years of professional experience, ideally including work in Property & Casualty Insurance, Competitive Intelligence, Product Analytics, or Product Strategy.
• Bachelor’s degree and qualitative/quantitative analytical knowledge; graduate degree and/or CPCU designation preferred.
• Experience with Tableau, Power BI, and/or other programming/data query/reporting knowledge.
• Advanced skills in Microsoft Excel and PowerPoint.
• Familiarity with Insuraviews, Claude Code, Think-cell, S&P Global and/or LexisNexis InsurQuote preferred.

Additional Information

To ensure a strong start, all employees participate in our New Employee Orientation during their first week. This experience is held in person at our Madison, WI Headquarters or one of our AmFam core locations to help you connect with our mission, meet key team members and build relationships that support your growth. At times, sessions may be delivered virtually based on scheduling and availability.

Offer to selected candidate will be made contingent on the results of applicable background checks. Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions. Sponsorship will not be considered for this position unless specified in the posting.

Benefits

• Comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health.
• Competitive 401(k) contribution.
• Pension plan.
• Annual incentive.
• 9 paid holidays.
• Paid time off program – 23 days accrued annually for full-time employees.
• Student loan repayment program.
• Paid-family leave.

Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email [e-mail] to request a reasonable accommodation.

American Family Insurance, based in Madison, Wis., has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investments and creative partnerships. American Family Insurance is the nation’s 12th-largest property/casualty insurance company, ranking No. 202 on the Fortune 500 list. American Family has a current ‘a+’ credit rating through AM Best, and has distinction as a “Standing the Test of Time” company, which is represented by having an AM Best financial strength rating of ‘A’ or better for at least 75 years. The company offers American Family-brand products through a network of exclusive agency owners as well as nationwide through key strategic partnerships. American Family Insurance also includes Homesite and Main Street America Insurance. The company has approximately 10,500 employees nationwide.

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