Competitive Intelligence Product Analyst (Hybrid)

American Family Insurance Agency Staff; Madison (WI); Hybrid; USD 69,000 - 115,000; Full time

Job summary

American Family Insurance Agency Staff is seeking a Competitive Intelligence Product Analyst in a hybrid flex role based in Madison, WI (or Boston, MA). You will build and sustain a best-in-class CI program to inform pricing, product design, and go-to-market strategies for Home and Auto markets.

You will anchor executive CI deliverables, develop insights from competitive indices, and collaborate with product teams to drive data-informed decisions.

Qualifications

• 5 years of professional experience in CI, analytics, or product strategy.
• Bachelor's degree; graduate degree and/or CPCU designation preferred.
• Experience with Tableau, Power BI, and data querying knowledge.
• Advanced skills in Microsoft Excel and PowerPoint.
• Travel up to 10%.

Responsibilities

• Enhance countrywide CI content for executive deliverables and monthly/quarterly updates.
• Contribute to CI capabilities like competitor profiles, index analysis, and rate-change scenarios.
• Leverage CI indices to provide interpretable insights linking movements to market actions.
• Develop CI outputs supporting new product development and quarterly partner updates.
• Serve as embedded CI resource to product development teams and conduct targeted research.
• Handle ad-hoc countrywide filing research and translate requests into analytics.

Skills

Customer-focused

Analytical thinking

Communication skills

Collaboration

Project management basics

Education

Bachelor's degree

CPCU designation

Tools

Tableau

Power BI

Excel

PowerPoint

Think-cell

S&P Global

LexisNexis InsurQuote

Job description

Position Compensation Range:

$69,000.00 - $115,000.00

Pay Rate Type:

Salary

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

The Competitive Intelligence Product Analyst supports our Business Partners with proactive and insightful strategic decision-making and providing actionable insights that inform pricing, product design, and go-to-market strategies. You will assist in building a new best in class product competitive intelligence program to help product leaders proactively assess market threats and opportunities across the Home and Auto markets. You will anchor the competitive intelligence that feeds our most visible executive touchpoints. You will report to the Sr. Manager, Product

In this flex office/home role, you will be expected to work a minimum of 10 days per month from either Madison, WI 53783 or Boston, MA 02110

Internal candidates are encouraged to apply and should review the internal mobility guidelines in the hybrid policy reference guide for more information on potential relocation.

We will not consider candidates who require current or future sponsorship for this position

Primary Accountabilities

• You will enhance countrywide competitive intelligence content for recurring executive deliverables, including the Home & Auto Monthly Business Review (rate slides and commentary), the SLT P&O CI results top-line slides, and the Results Week / QBR industry section.
• You will contribute to strategic CI capabilities such as competitor profile frameworks, predictive competitive index and rate-change scenario analysis, and threat/opportunity deep dives and briefings.
• You will leverage internal competitive indices to generate repeatable, comparable insights across deliverables, providing interpretive commentary that connects index movement to market and competitor actions and performance implications.
• You will create and maintain competitive intelligence outputs supporting Home and Auto new product development, including monthly and quarterly reporting on new rating factors
• You will develop and maintain quarterly business partner competitive updates, owning the standard CI "backbone" of consistent visualizations, comparative positioning views, and summary scorecards that clearly show AmFam's competitive position versus each partner's defined competitor set.
• You will serve as an embedded CI resource to product development working groups as needed, supporting working sessions, benchmarking, and targeted research.
• You will complete ad-hoc requests focused on countrywide filing research for home and auto lines translating requests into clear analytic output and recommendations

Specialized Knowledge & Skills Requirements

• Demonstrated experience providing customer-driven solutions, support or service.
• Demonstrated experience with various PC software applications and Microsoft Office products.
• Solid knowledge and understanding of insurance product design and underwriting concepts in area of expertise.
• Solid knowledge and understanding of market research and marketplace trends in insurance coverage.
  Basic knowledge and understanding of project management methodologies, practices, techniques and tools.
• Travel requirements up to 10%.

Additional Qualifications

• 5 years of professional experience, ideally including work in Property & Casualty Insurance, Competitive Intelligence, Product Analytics, or Product Strategy.
• Bachelor's degree and qualitative/quantitative analytical knowledge; graduate degree and/or CPCU designation preferred.
• Experience with Tableau, Power BI, and/or other programming/data query/reporting knowledge
• Advanced skills in Microsoft Excel and PowerPoint.
• Familiarity with Insuraviews, Claude Code, Think-cell, S&P Global and/or LexisNexis InsurQuote preferred.

#LI-Hybrid

Additional Information

• To ensure a strong start, all employees participate in our New Employee Orientation during their first week. This experience is held in person at our Madison, WI Headquarters or one of our AmFam core locations to help you connect with our mission, meet key team members and build relationships that support your growth. At times, sessions may be delivered virtually based on scheduling and availability.
• Offer to selected candidate will be made contingent on the results of applicable background checks
• Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions
• Sponsorship will not be considered for this position unless specified in the posting

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email [e-mail] to request a reasonable accommodation.