Competitive Intelligence Product Analyst (Hybrid)

AFMIC American Family Mutual Insurance Company, S.I.; Madison (WI); Hybrid; USD 69,000 - 115,000; Full time

Benefits offered by this job

Health benefits

401(k) contribution

Pension plan

Paid holidays

Paid time off

Student loan repayment

Paid-family leave

Job summary

AFMIC American Family Mutual Insurance Company, S.I. is seeking a Competitive Intelligence Product Analyst to support pricing, product design, and go-to-market strategies for Home & Auto. You will help build a best-in-class CI program to inform product leaders and executive touchpoints.

This flex-office role requires up to 10% travel, reports to the Sr. Manager, Product, and offers relocation support for eligible candidates while prioritizing collaboration across business partners.

Qualifications

• Customer-driven solutions experience.
• Proficiency with PC software and Microsoft Office.
• Understanding of insurance product design and underwriting concepts.
• Knowledge of market research and marketplace trends in insurance.
• Familiarity with project management methodologies and tools.
• Travel requirements up to 10%.

Responsibilities

• Enhance countrywide CI content for executive deliverables (Home & Auto).
• Contribute to CI capabilities like competitor profiles and rate-change analysis.
• Leverage CI indices to generate actionable insights for market actions.
• Create CI outputs supporting new product development and factor reporting.
• Develop quarterly partner CI updates with visualizations and scorecards.
• Serve as embedded CI resource to product development groups.
• Handle ad-hoc countrywide filing research translating requests into output.

Skills

Customer-driven solutions

Microsoft Office

Insurance product design

Market research & trends

Project management knowledge

Travel up to 10%

Education

Bachelor's degree

Graduate degree or CPCU designation preferred

Tools

Tableau

Power BI

Think-cell

Insuraviews

S&P Global

LexisNexis InsurQuote

Job description

Position Compensation Range:

$69,000.00 - $115,000.00

Pay Rate Type:

Salary

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

The Competitive Intelligence Product Analyst supports our Business Partners with proactive and insightful strategic decision-making and providing actionable insights that inform pricing, product design, and go-to-market strategies. You will assist in building a new best in class product competitive intelligence program to help product leaders proactively assess market threats and opportunities across the Home & Auto markets. You will anchor the competitive intelligence that feeds our most visible executive touchpoints. You will report to the Sr. Manager, Product

In this flex office/home role, you will be expected to work a minimum of 10 days per month from either Madison, WI 53783 or Boston, MA 02110

Internal candidates are encouraged to apply and should review the internal mobility guidelines in the hybrid policy reference guide for more information on potential relocation.

We will not consider candidates who require current or future sponsorship for this position

Primary Accountabilities

• You will enhance countrywide competitive intelligence content for recurring executive deliverables, including the Home & Auto Monthly Business Review (rate slides and commentary), the SLT P&O CI results top-line slides, and the Results Week / QBR industry section.
• You will contribute to strategic CI capabilities such as competitor profile frameworks, predictive competitive index and rate-change scenario analysis, and threat/opportunity deep dives and briefings.
• You will leverage internal competitive indices to generate repeatable, comparable insights across deliverables, providing interpretive commentary that connects index movement to market and competitor actions and performance implications.
• You will create and maintain competitive intelligence outputs supporting Home and Auto new product development, including monthly and quarterly reporting on new rating factors
• You will develop and maintain quarterly business partner competitive updates, owning the standard CI "backbone" of consistent visualizations, comparative positioning views, and summary scorecards that clearly show AmFam's competitive position versus each partner's defined competitor set.
• You will serve as an embedded CI resource to product development working groups as needed, supporting working sessions, benchmarking, and targeted research.
• You will complete ad-hoc requests focused on countrywide filing research for home and auto lines translating requests into clear analytic output and recommendations

Specialized Knowledge & Skills Requirements

• Demonstrated experience providing customer-driven solutions, support or service.
• Demonstrated experience with various PC software applications and Microsoft Office products.
• Solid knowledge and understanding of insurance product design and underwriting concepts in area of expertise.
• Solid knowledge and understanding of market research and marketplace trends in insurance coverage.
  Basic knowledge and understanding of project management methodologies, practices, techniques and tools.
• Travel requirements up to 10%.

Additional Qualifications

• 5 years of professional experience, ideally including work in Property & Casualty Insurance, Competitive Intelligence, Product Analytics, or Product Strategy.
• Bachelor's degree and qualitative/quantitative analytical knowledge; graduate degree and/or CPCU designation preferred.
• Experience with Tableau, Power BI, and/or other programming/data query/reporting knowledge
• Advanced skills in Microsoft Excel and PowerPoint.
• Familiarity with Insuraviews, Claude Code, Think-cell, S&P Global and/or LexisNexis InsurQuote preferred.

#LI-Hybrid

Additional Information

• To ensure a strong start, all employees participate in our New Employee Orientation during their first week. This experience is held in person at our Madison, WI Headquarters or one of our AmFam core locations to help you connect with our mission, meet key team members and build relationships that support your growth. At times, sessions may be delivered virtually based on scheduling and availability.
• Offer to selected candidate will be made contingent on the results of applicable background checks
• Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions
• Sponsorship will not be considered for this position unless specified in the posting

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email [e-mail] to request a reasonable accommodation.