Senior User Experience Designer (Hybrid)

American Family Insurance; Madison (WI); Hybrid; USD 99,000 - 167,000; Full time

Benefits offered by this job

Relocation support

Comprehensive benefits

Pension plan

Annual incentive

9 paid holidays

23 days PTO

Job summary

American Family Insurance in Madison, WI, is seeking an experienced UX/Interaction Designer to lead the creation of engaging, user‑centered web and mobile experiences. You will collaborate with product managers, engineers, and visual designers to deliver on‑brand solutions that meet user and business goals.

This hybrid role requires 5–8+ years in design, strong information architecture, and prototyping in Sigma.

Qualifications

• Experience planning, designing, and building complex web-sites and mobile experiences.
• Strong usability, IA, interaction design and user research knowledge.
• Ability to communicate concepts through storyboards, mood boards, wireframes and journeys.
• Design-thinking approach to problem solving and usability recommendations.
• Typography and web font selection expertise.
• Creating interactive prototypes and visual content for web.
• Analyzing diverse information sources to craft design solutions.
• Experience working with cross-functional teams and schedules.
• Ability to create style guides and usability standards.
• Up‑to‑date with design, accessibility and development trends.

Responsibilities

• Acquire information from partners to ensure business and user impact.
• Lead sketching sessions and brainstorming with the team.
• Define features, user stories and breakdown tasks for incremental delivery.
• Guide creation of low/high fidelity prototypes for communication and testing.
• Ensure brand identity standards are followed in recommendations.
• Review UX deliverables like flows, wireframes, and UI specs.
• Prioritize QA defects and assist in resolution planning.

Skills

Interaction Design

Information Architecture

Prototyping

Design thinking

Agile/SAFe collaboration

User research methodologies

Storyboarding

Color theory and typography

Visual content guidance

Cross-functional teamwork

Tools

Sigma

Salesforce SLDS

Job description

This position leads team members to analyze various sources of information and apply user-centered design principles to bring to life engaging and highly usable experiences. This role is responsible for collaborating with others to design and communicate an end solution that is on brand, visually impactful and meets both user and business needs.

In this hybrid, you will be expected to work a minimum of 10 days per month from one of the following office locations: Madison, WI; Boston, MA.

Internal candidates are encouraged to apply and should review the internal mobility guidelines in the hybrid policy reference guide for more information.

You will report to a Senior Manager, Digital and Technology Product.

Position Compensation Range: $99,000.00 - $167,000.00

Pay Rate Type: Salary Compensation may vary based on the job level and your geographic work location.

Relocation support is offered for eligible candidates.

Primary Accountabilities

• Acquire necessary information (analytics, qualitative feedback, etc.) from key partners and stakeholders to ensure designs are considerate of business impact and user impact.
• Leads sketching sessions and other brainstorming activities with team members to capture ideas and broad solution alternatives.
• Collaborate with others to define features, user stories and breakdown of tasks/work effort to deliver end solution incrementally.
• Instruct and lead creation of low and high-fidelity prototypes used to communicate interaction design expectations to others or for testing purposes.
• Maintain a thorough understanding of the brand identity standards to ensure recommendations are consistent with the corporate vision.
• Review and presents user experience deliverables such as user flows diagrams, wireframes and user interface specifications.
• Review quality assurance defects and recommends prioritization of resolution to team.

Specialized Knowledge & Skills Requirements

• Demonstrated experience planning, designing, and building complex web-sites and mobile experiences.
• Extensive knowledge and understanding of usability best practices, information architecture principles, interaction design concepts, user research methodologies and best-in-class design principles (Color theory, space, shape, alignment etc.) for web and mobile application concepts.
• Demonstrated experience communicating concepts and rationale through storyboards, mood boards, visual design mockups, wireframes, user flows, user journey maps, information architecture diagrams etc.
• Demonstrated experience using design-thinking to solve problems and applying usability principles to recommended solutions.
• Demonstrated experience selecting and providing recommendations around proper typography for the web.
• Demonstrated experience selecting, creating and guiding visual content for the web (photos, advertising banners, video, etc).
• Demonstrated experience creating interactive prototypes.
• Demonstrated experience analyzing diverse information sources in order to create a design solution and recommendations.
• Demonstrated experience organizing and managing work across multiple projects in a dynamic, fast-paced environment.
• Demonstrated experience working with cross-functional teams.
• Demonstrated experience creating style guides, usability standards documentation
• Solid knowledge of the latest design, accessibility, and development trends.

Additional Specialized Knowledge and Skills

• 5-8+ years in Interaction Design, Information Architecture, prototyping in tools like Sigma, and work with Design Systems ( Example SLDS for Salesforce)
• Designing complex Enterprise or internal tools such as Customer Relationship Management (CRM) or Contact Center
• Experience with Salesforce Platform (Lightning, Record Pages, LWC)
• Working in Agile/ SAFe teams alongside Product Managers and Product Owners
• Insurance or financial services background is a plus
• NN/g UX Certification or Salesforce Certified Platform User (UX) Designer Certification are a plus.

Licenses

• Not Applicable.

Travel Requirements

• Up to 10%.

Physical Requirements

• Work that primarily involves sitting/standing.

Working Conditions

• Not Applicable.

Additional Information

To ensure a strong start, all employees participate in our New Employee Orientation during their first week.This experience is held in person at our Madison, WI Headquarters or one of our AmFam core locations to help you connect with our mission, meet key team members and build relationships that support your growth.At times, sessions may be delivered virtually based on scheduling and availability.

Offer to selected candidate will be made contingent on the results of applicable background checks Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions Sponsorship will not be considered for this position unless specified in the posting.

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email [e-mail] to request a reasonable accommodation.

About American Family Insurance

American Family Insurance, based in Madison, Wis., has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investments and creative partnerships. American Family Insurance is the nation's 12th-largest property/casualty insurance company, ranking No. 202 on the Fortune 500 list. American Family has a current 'a+' credit rating through AM Best, and has distinction as a Standing the Test of Time company, which is represented by having an AM Best financial strength rating of 'A' or better for at least 75 years. The company offers American Family-brand products through a network of exclusive agency owners as well as nationwide through key strategic partnerships. American Family Insurance also includes Homesite and Main Street America Insurance. The company has approximately 10,500 employees nationwide.