Community & Social Growth Lead

Nothing; United States; On-site; USD 60,000 - 80,000; Full time

Job summary

A leading sustainable product company in the U.S. seeks a social and community growth lead to manage social channels and community engagement. The role involves analyzing content performance, engaging community members, and crafting impactful narratives. Applicants should have 2–5+ years of experience in community management, along with a strong understanding of content dynamics. This position is vital as it directly influences the brand's growth and ensures that community-building is integrated into its core strategy.

Qualifications

• 2–5+ years of experience managing social accounts or communities.
• Direct experience building and engaging a community, not just growing followers.
• Strong instinct for why content performs the way it does.

Responsibilities

• Track and analyze content performance across social media platforms.
• Engage with community members daily through comments and DMs.
• Oversee content posting and creation across multiple platforms.

Skills

Community engagement

Content analysis

Written communication

Trend awareness

Job description

About Nothing

Billions of plastic straws, cups, and lids are thrown away every day. At Nothing, we’re replacing them with paper products that perform like plastic but decompose into nothing.

Our mission: make sustainability effortless for cafés, chains, and coffee lovers everywhere.

We’ve built a community of over 29,000 followers and 50 million views this year, and we’re just getting started.

Our products are used in 5,000+ locations across North America, from boutique cafes to major chains.

Now we’re looking for a social and community builder who can help us turn that momentum into movement.

The Role

We’re hiring a social and community growth lead to own our social channels and community end-to-end. This is not a “post 3x a week” role. This role is about:

• Understanding what resonates
• Learning from what doesn’t
• Engaging directly with the people behind the screens
• Turning attention into trust, and trust into advocacy

You’ll be responsible for both content performance and community health.

What You’ll Do

Analyze What Works (and What Doesn’t)

• Track content performance across platforms (reach, saves, shares, comments, retention)
• Identify patterns in winning posts—hooks, formats, topics, tone
• Diagnose underperforming content and explain why it didn’t land
• Regularly share insights and recommendations with the team

Community Building & Engagement

• Engage daily in comments, DMs, and replies—thoughtfully, not robotically
• Build relationships with café owners, baristas, operators, creators, and customers
• Recognize and reward community members who show up consistently
• Turn recurring conversations into content ideas, FAQs, and narratives

Content & Social Execution

• Own day-to-day posting across Instagram, TikTok, and emerging platforms
• Write captions that feel human, smart, and on brand
• Stay ahead of trends and adapt them to Nothing’s voice (not trend‑chasing)
• Help plan content around launches, partnerships, and experiments

Creator & UGC Ecosystem

• Identify creators and customers already aligned with our mission
• Proactively source and manage UGC
• Build lightweight systems for ongoing relationships
• Help turn customers into collaborators

Brand Voice & Feedback Loop

• Be a steward of Nothing’s tone and values
• Bring insights from the community back into product, marketing, and messaging
• Act as the connective tissue between the brand and the people using it

What We’re Looking For

You have:

• 2–5+ years of experience managing social accounts or communities
• Direct experience building and engaging a community, not just growing followers
• A strong instinct for why content performs the way it does
• The ability to articulate insights, not just metrics
• Excellent written communication and taste

You are

• Curious and analytical—ask why before doing more
• Comfortable engaging publicly and privately as the brand
• Plugged into internet culture, food & beverage, or sustainability
• Organized enough to run systems, flexible enough to move fast

Bonus points if you’ve

• Grown an account organically
• Run experiments and iterate based on results
• Worked with creators or ambassadors
• Managed community during moments of virality or controversy

Why This Role Matters

Community is not a support function for us—it’s the product.

This role sits at the intersection of brand, content, and customer insight. The feedback you gather and the patterns you spot will directly influence how Nothing grows.

If you want to help build a brand people feel proud to be part of, not just one they follow, this role is for you.

Seniority Level

• Mid-Senior level

Employment type

• Full‑time

Job function

• Other

Industries

• Paper and Forest Product Manufacturing