Community Sales Director

Calyx Living; Durham (NC); On-site; USD 85,000 - 110,000; Full time

Job summary

Calyx Senior Living in Durham, North Carolina is seeking a Community Sales Director to lead occupancy growth at our assisted living community. You will drive census through community engagement, referrals, and proactive follow-up with prospects, while managing the move-in process start to finish.

The role emphasizes external business development, strategic marketing plans, and weekend event participation in pre- and post-opening phases.

Qualifications

• 3–5 years of sales experience, preferably in senior living, health care, real estate or hospitality.
• Excellent written and conversational skills and CRM proficiency (Salesforce, Yardi, etc.).
• Associate degree required; Bachelor's degree preferred.

Responsibilities

• Deliver census and drive occupancy growth through engagement and referrals.
• Drive external business development to generate brand awareness and relationships.
• Manage lead follow up and progression through the sales cycle.
• Oversee the resident move-in process from start to finish.
• Develop and execute strategic marketing plans to guide efforts.
• Coordinate and participate in community events to build market awareness, including weekends during pre/post opening.

Skills

Sales experience

CRM proficiency

Communication skills

Networking

Education

Associate's degree

Bachelor's degree preferred

Tools

Salesforce

Yardi

Job description

Calyx Senior Living

Community Sales Director

Calyx Living is actively seeking an enthusiastic, sales-driven, competitive and success-motivated Community Sales Director to drive continued growth in our beautiful assisted living community in North Durham off the Eno River.

Community Sales Director Responsibilities

As a Calyx Community Sales Director, you will be the primary driver of a world-class community with best in class census trajectory! You will achieve this early drive to deliver occupancy through community engagement, including events and networking in the larger community to generate referrals as well as relentless follow up with prospects. Major responsibilities include:

• Deliver census!
• Drive external Business Development to generate brand awareness and create community and referral relationships.
• Manage sales lead follow up and progression through the sales cycle.
• Manage the resident move-in process start to finish.
• Establish and execute strategic marketing plans to guide marketing efforts.
• Drive market awareness by coordinating and participating in community events, in particular on weekends in the pre-and post-opening sales phase.

Qualifications

Calyx aspires to hire a personable, hardworking, motivated and hands-on sales savvy individual. The ideal candidate must have at least 3 to 5 years of sales experience, possess excellent written and conversational skills, and proficiency in Customer Relationship Management (CRM) systems such as Salesforce, Yardi, etc. This position requires an individual comfortable with a fast pace and the standards and work ethic consistent with that environment. Candidate must have at least an associate's degree, although a Bachelor's degree is strongly preferred.

The ideal Community Sales Director is:

• Experienced in senior living, health care, real estate, or hospitality sales.
• Highly motivated, goals-focused and success driven.
• Organized with the ability to manage multiple ongoing demands on their time.
• Articulate and persuasive in person and on paper.
• Creative, problem-solving and empathetic.

If you are driven, energetic, and ready to take your sales career to the next level, Calyx's Community Sales Director position may be an excellent fit for you!