Community Relations Manager

Senior Helpers of Annapolis; Arnold (MD); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Company vehicle

Gas card

Paid Time Off

Paid holidays

401(k) company matching

Pay On Demand

Health Insurance

Dental Insurance

Vision Insurance

Short term Disability

Long-term Disability

Life Insurance

Professional development and training

Job summary

Senior Helpers of Annapolis is seeking an outgoing Community Relations Professional to grow our presence in the local senior care community. You will lead outreach, nurture referral partnerships, and guide families through the full onboarding process from inquiry to care launch.

This exempt, full-time role requires strong networking and presentation skills and a passion for compassionate care. You will travel locally, work with care operations and marketing, and help expand our trusted brand and

Qualifications

• Prior experience in the senior home care industry is strongly preferred.
• Experience in client assessments and care planning is a plus.
• Proven success in sales, business development or community outreach roles.
• Strong networking, presentation and relationship-building skills.
• Empathetic, consultative communication with families and professionals.
• Organized, self-motivated and performance-driven.
• Ability to travel locally and manage a territory.
• Must have a valid driver’s license and auto insurance.

Responsibilities

• Generate and close new client leads through proactive outreach and relationship-based sales.
• Develop and expand referral partnerships with chambers, senior communities, hospitals, and nonprofits.
• Represent Senior Helpers at trade shows, conferences, and community events.
• Lead full client intake and onboarding, including Life Profile assessments and care plans.
• Ensure smooth handoff of intake docs to Care Operations for caregiver matching and service launch.
• Collaborate with Care, Marketing and Operations to support growth and messaging.

Skills

Relationship-building

Networking

Public speaking

Sales experience

Consultative selling

Territory travel

Tools

Homecare software

Job description

Overview

Senior Helpers of Annapolis is seeking an out-going, motivated and relationship‑driven Community Relations Professional to grow our presence and impact within the local senior care community. This role is ideal for someone with experience in the senior home care industry who excels at relationship building, consultative sales, and guiding families through the full care onboarding process while representing a trusted and mission‑driven brand.

Position Summary

This role owns the full client life cycle, from community outreach and closing through intake, Life Profile Assessment, care plan development, and hand off to Care Operations, ensuring a seamless, compassionate experience for clients, families, and internal teams.

Key Responsibilities

• Business Development, Sales & Community Outreach
  • Generate and close new client leads through proactive outreach, networking, and relationship‑based sales
  • Develop, maintain, and expand referral partnerships with:
    • Chambers of Commerce and business associations
    • Senior living communities and assisted living facilities
    • Hospitals, rehab centers, social workers, and healthcare professionals
    • Senior‑focused nonprofits, care organizations, and community groups
  • Establish a strong and consistent community footprint that differentiates Senior Helpers as a trusted local leader in senior care
  • Represent Senior Helpers of Annapolis at:
    • Trade shows
    • Conferences
    • Community events, presentations, and networking functions
  • Deliver professional presentations on Senior Helpers services to referral partners and community audiences
• Client Intake & Care Planning (End‑to‑End Ownership)
  • Manage the full client intake and onboarding process, including:
    • Initial service inquiry follow‑up and discovery conversations
    • Conducting in‑home Life Profile (needs) Assessments
    • Prepare individualized care plans in homecare software
    • Completing and maintaining accurate client profiles in internal systems
    • Educate clients and families on services, care options, and expectations
    • Serve as a trusted guide during emotionally sensitive decision‑making moments
  • Ensure timely, accurate handoff of all intake documentation to the Care team for:
    • Caregiver matching
    • Scheduling
    • Service launch
• Team Collaboration & Support
  • Coordinate closely with the Care team to ensure smooth transitions from sales to service delivery
  • Assist with occasional operational or community‑based needs as required (e.g., introductions, caregiver meet‑and‑greets, special events)
  • Track outreach activity, referrals, and sales performance to support growth goals
  • Work closely with Marketing to:
    • Support development of outreach and sales materials
    • Provide feedback from the field to refine messaging and campaigns
    • Assist with keeping community‑facing marketing relevant and engaging
  • Actively support brand awareness through professional engagement with community partners, including appropriate social media interaction when applicable

Qualifications

• Prior experience in the senior home care industry (strongly preferred)
• Experience with client assessments and care plan development (preferred)
• Proven success in sales, business development, or community outreach roles
• Strong networking, presentation, and relationship‑building skills
• Empathetic, consultative communication style with families and professionals
• Organized, self‑motivated, and performance‑driven
• Comfortable working in the field and independently managing a territory
• Valid driver’s license, auto insurance and ability to travel locally
• Possess a strong business acumen
• Must have excellent organizational skills, attention to detail, and the ability to prioritize in a changing environment.
• Strong collaboration skills with both subordinate team and corporate partners
• Ability to learn software programs quickly.

Why Join Senior Helpers of Annapolis?

• Be part of a respected, mission‑driven senior care organization
• Play a key role in helping seniors live safely and comfortably at home
• Own the full client journey—from first conversation to care launch
• Work in a collaborative environment with strong leadership support
• Grow professionally within a nationally recognized brand

Salary & Benefits:

This full-time, exempt position offers a competitive starting salary ranging from $45,000-$65,000 plus commission and performance-based incentives, with top performers earning $100,000+ annually.

• Competitive commission structure
• Company vehicle
• Gas card
• Paid Time Off
• Paid holidays
• 401(k) company matching
• Pay On Demand
• Health Insurance
• Dental Insurance
• Vision Insurance
• Short term & Long-term Disability
• Life Insurance
• Professional development and training opportunities

We are an equal opportunity employer and prohibit discrimination/harassment on the basis of race, color, religion, age, sex, national origin/ancestry, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, marital status, uniformed services status, or any other characteristic protected by federal, state or local laws. We are a Drug‑Free Workplace and due to the nature of our work, candidates are expected to successfully pass a background check.