Community Relations Director

Chateau at Bothell Landing; Bothell (WA); On-site; USD 95,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

Paid holidays, vacation, sick time

Life insurance

Wellness programs

Discounted meals on shift

Job summary

Chateau at Bothell Landing in Bothell, WA seeks a Community Relations Director to lead the sales process, grow occupancy, and strengthen referral partnerships. You will guide prospective residents and families from inquiry through tours, leases, and move-ins with a consultative, empathetic approach.

You will coordinate with executives, marketing, and care teams to deliver engaging tours, align pricing with options, and ensure a welcoming transition for new residents.

Qualifications

• Must have strong communication and presentation skills.
• Proven ability to build referral relationships and manage a sales pipeline.
• Experience leading teams and coordinating move-ins in senior living or healthcare context.

Responsibilities

• Lead the sales process from inquiry to lease and move-in.
• Develop and execute sales/marketing plans to grow occupancy and referrals.
• Give engaging tours and clearly explain pricing and next steps.
• Strengthen referral relationships with healthcare providers and senior services.
• Coordinate move-ins with departments for assessments and readiness.
• Maintain accurate records of leads, referrals, and next steps in CRM.
• Coach marketing staff and manage marketing expenses while delivering a strong first impression.
• Use data to monitor leads, occupancy trends, and competitor activity to refine strategies.

Skills

Communication

Presentation skills

Consultative selling

Sales pipeline management

Relationship building

Supervisory experience

CRM systems

Education

Bachelor's degree in Marketing, Business, Communications, Healthcare Administration

Tools

CRM systems

Office software

Job description

Community Relations DirectorChateau at Bothell Landing, Bothell, WAJob Type: Full-timeLocation: Bothell, WASalary: $95,000–$110,000 annually, depending on experience and qualifications, plus monthly commissionsBuild relationships. Inspire confidence. Help seniors find home.At Chateau at Bothell Landing, choosing a senior living community is about more than finding an apartment, it’s about finding connection, support, and a place to call home. We are seeking an experienced Community Relations Director who combines a passion for serving older adults with strong sales skills, relationship building, and thoughtful follow-through.As a member of the community leadership team, you will partner closely with the Executive Director and sales and marketing leadership to grow occupancy, strengthen referral relationships, and guide prospective residents and their families through the decision-making process. This is a hands-on opportunity for a motivated professional who enjoys connecting with people and turning those connections into meaningful results.What You’ll DoLead the sales process. Guide prospective residents and families from initial inquiry through tours, follow-up, lease completion, and move-in coordination.Build trust with families. Understand each prospect’s needs, preferences, and financial considerations, helping them explore appropriate living options through a personalized, consultative approach.Deliver engaging tours. Showcase our apartments, services, programs, and community lifestyle while clearly explaining pricing and next steps.Grow occupancy. Develop and carry out sales and marketing plans that support occupancy, revenue, and referral goals.Strengthen referral relationships. Build connections with healthcare providers, hospitals, senior-service organizations, and other community partners through consistent outreach.Coordinate successful move-ins. Partner with department leaders to organize assessments, documentation, apartment readiness, and a welcoming transition.Manage leads and follow-through. Maintain accurate, timely records of prospect interactions, referral activity, and next steps in the customer relationship management system.Bring our brand to life. Coordinate approved marketing campaigns, promotional materials, networking opportunities, and events that introduce families and referral partners to Chateau.Use data to drive results. Monitor lead sources, conversion rates, occupancy trends, and competitor activity to identify opportunities and adjust strategies.Support the team. Coach assigned community relations and marketing staff, manage approved marketing expenses, and collaborate with community leaders to deliver an exceptional first impression.What We’re Looking ForAt least two years of successful sales, marketing, or community relations experience in senior living, assisted living, long-term care, healthcare, or a related service environment.Bachelor’s degree in Marketing, Business, Communications, Healthcare Administration, or a related field, or an equivalent combination of relevant education and experience.Demonstrated ability to build referral relationships, manage a sales pipeline, and follow through consistently.Strong communication and presentation skills, with the ability to navigate sensitive conversations with empathy and professionalism.A consultative sales approach that respects each prospective resident’s needs and choices.Strong organizational skills, attention to detail, and proficiency with office software and customer relationship management systems.Experience increasing and sustaining occupancy or census preferred.Previous supervisory or management experience preferred.Knowledge of aging services and the needs of older adults and their families preferred.Ability to meet background screening requirements and obtain or maintain required CPR/First Aid certification and a food handler permit.Flexibility for local outreach, tours, move-ins, and events, including occasional evenings, weekends, and holidays.Compensation & BenefitsAnnual salary of $95,000–$110,000, depending on experience and qualifications, plus monthly commissions.Medical, dental, and vision coverage.401(k)/Roth IRA with company match.Paid holidays, vacation, and sick time.Company-paid life insurance for full-time employees.Wellness programs and employee perks.Discounted meals while on shift.Why Join Chateau at Bothell Landing?You’ll have the opportunity to grow our community while making a meaningful difference for older adults and their families. We value a sales leader who is personable, proactive, and accountable, someone who builds lasting relationships, follows through on commitments, and takes pride in helping residents find the right place to call home.Apply today and help us make Chateau a great place to live and work.Chateau Retirement Communities is an equal opportunity employer.