Community & Marketing Manager

CBRE Group, Inc.; San Francisco (CA); On-site; USD 65,000 - 95,000; Full time

Job summary

Experience by Industrious in San Francisco seeks a Community Manager to bring our tenant experience to life. You’ll own programming, communications, and hospitality strategy for the building, creating moments that strengthen community and encourage tenants to stay inspired.

You’ll curate events, manage channels from the tenant app to newsletters, oversee budgets, and nurture relationships with tenants through thoughtful, personalized engagement that reflects our brand standards.

Responsibilities

• Curate and execute a thoughtful calendar of tenant programming that reflects the building's identity, fosters community, and drives engagement.
• Manage all aspects of community events, including concept development, budgeting, vendor management, onsite execution, and post-event reporting.
• Own the building’s marketing channels—including the tenant app, newsletter, digital displays, signage, and social content where applicable—to ensure communications are timely, engaging, and on brand.
• Create compelling content that promotes events, highlights building amenities, celebrates tenant stories, and keeps the community informed.
• Grow engagement with the tenant experience app through strong content, audience management, building notices, and curated local partnerships and perks.

Job description

About Experience by Industrious: Experience by Industrious is a workplace hospitality brand launched by CBRE — built on the idea that where you work should actually feel like somewhere worth showing up to. We combine CBRE's real estate scale with Industrious' operating model to run dedicated experience teams across office assets, enterprise headquarters, healthcare facilities, and logistics centers worldwide.

About the Role: Great buildings don’t become great by accident. They’re shaped by thousands of thoughtful interactions that make people feel welcomed, connected, and excited to come back.

As a Community Manager, you’re responsible for bringing that experience to life every day. You own the programming, communications, and hospitality strategy for your office building: creating moments that strengthen community, deepen tenant engagement, and elevate the workplace experience.

This role blends creativity with operational excellence. You’ll curate events and partnerships, manage communications across multiple channels, oversee budgets and logistics, and ensure every detail, from a welcome email to a lobby activation, reflects the quality of the building and the brand.

Just as importantly, you’ll build relationships. You’ll know your tenants, understand what matters to them, and use those insights to shape experiences that feel personal, relevant, and worth showing up for.

What You’ll Do:

• Curate and execute a thoughtful calendar of tenant programming that reflects the building’s identity, fosters community, and drives engagement.
• Manage all aspects of community events, including concept development, budgeting, vendor management, onsite execution, and post-event reporting.
• Own the building’s marketing channels—including the tenant app, newsletter, digital displays, signage, and social content where applicable—to ensure communications are timely, engaging, and on brand.
• Create compelling content that promotes events, highlights building amenities, celebrates tenant stories, and keeps the community informed.
• Grow engagement with the tenant experience app through strong content, audience management, building notices, and curated local partnerships and perks.

Amenity management.

• Oversee ordering, restocking, receiving, and inventory of amenity supplies.
• Keep all amenity spaces spotless at all times.
• Document and elevate maintenance and facilities issues through proper channels.
• Maintain clean, organized supply closets.
• Support leasing teams in showcasing building amenities.

Tenant relationships.

• Build trusted relationships with tenants and create experiences that make the workplace feel more welcoming, connected, and valuable.
• Meet regularly with tenant contacts to understand their needs and gather feedback.
• Build relationships proactively throughout the building through everyday interactions.
• Execute in-suite activations and personalized engagement opportunities where appropriate.
• Deliver Surprise & Delight moments and consistently meet hospitality engagement standards.
• Own the tenant onboarding experience so new people quickly understand everything the building has to offer.
• Gather customer feedback through surveys and conversations, then develop action plans that improve the tenant experience.

Service culture.

• Champion Industrious service standards and hospitality principles.
• Model and deliver on any new hospitality standards.
• Communicate and resolve issues confidently, empathetically, and professionally.