Community Liaison - Home Health & Hospice

Sierra Health Care Inc.; Las Cruces (NM); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Mileage reimbursement

Flexible scheduling

Wellness support

Opportunities for advancement

Job summary

Sierra Health Care Inc. is seeking a Community Liaison in Las Cruces to connect patients and families with home health and hospice care. This autonomous role involves promoting services, building referral partnerships, and educating stakeholders about Medicare benefits.

The ideal candidate has experience in healthcare marketing and excellent interpersonal skills. The position offers a supportive culture, wellness programs, and opportunities for advancement within a mission-driven organization.

Qualifications

• Proven experience in healthcare marketing, outreach, or referral development.
• Strong interpersonal skills and a natural relationship builder.
• Knowledge of home health and hospice services, or willingness to learn.
• Self-starter with excellent follow-through and time management.
• Creative thinker with a passion for connecting people to care.
• Familiarity with the Las Cruces community is a plus.
• Reliable transportation and valid driver's license required.

Responsibilities

• Promote awareness of home health and hospice services.
• Build and sustain referral partnerships with local providers.
• Educate patients and families on Medicare hospice benefits.
• Coordinate referral processes and ensure timely follow-up.
• Develop territory-specific marketing strategies.
• Represent Sierra at health fairs and community events.
• Analyze referral trends for outreach effectiveness.
• Collaborate with clinical teams for seamless care.

Skills

Healthcare marketing experience

Interpersonal skills

Knowledge of home health services

Time management

Creative thinking

Job description

Description

About the Role:

At Sierra, we’re more than a healthcare provider — we’re a trusted presence in the lives of southern New Mexico families. As our Community Liaison, you’ll help connect patients, families, and referral partners with compassionate home health and hospice care. This is a highly autonomous role rooted in relationships, strategy, and purpose.

Key Responsibilities:

• Promote awareness and utilization of home health and hospice services across Las Cruces and surrounding communities
• Build and sustain referral partnerships with providers, SNFs, clinics, and local agencies
• Educate patients, families, and professionals on Medicare hospice benefits and eligibility
• Coordinate the referral process and ensure timely follow-up
• Assist in developing territory-specific marketing strategies to meet admission goals
• Represent Sierra’s mission and values at health fairs, community events, and in-service programs
• Analyze referral trends and recommend improvements for outreach effectiveness
• Collaborate closely with clinical teams to ensure smooth handoffs and seamless care

Requirements

• Proven experience in healthcare marketing, outreach, or referral development
• Strong interpersonal skills and a natural relationship builder
• Knowledge of home health and hospice services, or willingness to learn
• Self-starter with excellent follow-through and time management
• Creative thinker with a passion for connecting people to care
• Familiarity with the Las Cruces community and surrounding areas is a plus
• Reliable transportation and valid driver’s license (daily travel required)

Why Join Us

• A small-team culture with room to grow
• Mileage reimbursement and flexible scheduling
• Wellness support and a values-driven workplace
• Opportunities to advance within a respected, mission-focused organization