Community Liaison - Home Health & Hospice

Sierra Home Health & Hospice; Las Cruces (NM); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Mileage reimbursement

Flexible scheduling

Wellness support

Job summary

Sierra Home Health & Hospice seeks a Community Liaison to connect patients, families, and referral partners with compassionate home health and hospice care in southern New Mexico. This autonomous, relationship-driven role focuses on strategy and purpose within a nonprofit CareM family organization.

Responsibilities include promoting services, building referral partnerships, educating on Medicare hospice benefits, and developing territory marketing strategies while collaborating with clinical

Qualifications

• Experience in healthcare marketing, outreach, or referral development.
• Strong interpersonal skills and a natural relationship builder.
• Knowledge of home health and hospice services, or willingness to learn.
• Self-starter with excellent follow-through and time management.
• Creative thinker with a passion for connecting people to care.
• Familiarity with the Las Cruces community and surrounding areas is a plus.
• Reliable transportation and valid driver’s license (daily travel required).

Responsibilities

• Promote awareness and utilization of home health and hospice services across Las Cruces and surrounding communities
• Build and sustain referral partnerships with providers, SNFs, clinics, and local agencies
• Educate patients, families, and professionals on Medicare hospice benefits and eligibility
• Coordinate the referral process and ensure timely follow-up
• Assist in developing territory-specific marketing strategies to meet admission goals
• Represent Sierra’s mission and values at health fairs, community events, and in-service programs
• Analyze referral trends and recommend improvements for outreach effectiveness
• Collaborate closely with clinical teams to ensure smooth handoffs and seamless care

Skills

Healthcare marketing

Outreach

Referral development

Relationship building

Time management

Self-starter

Travel readiness

Driver's license

Job description

About the Role:

At Sierra, we’re more than a healthcare provider — we’re a trusted presence in the lives of southern New Mexico families. As our Community Liaison, you’ll help connect patients, families, and referral partners with compassionate home health and hospice care. This is a highly autonomous role rooted in relationships, strategy, and purpose.

Description

At Sierra, we’re more than a healthcare provider — we’re a trusted presence in the lives of southern New Mexico families. As our Community Liaison, you’ll help connect patients, families, and referral partners with compassionate home health and hospice care. This is a highly autonomous role rooted in relationships, strategy, and purpose.

Key Responsibilities

• Promote awareness and utilization of home health and hospice services across Las Cruces and surrounding communities
• Build and sustain referral partnerships with providers, SNFs, clinics, and local agencies
• Educate patients, families, and professionals on Medicare hospice benefits and eligibility
• Coordinate the referral process and ensure timely follow-up
• Assist in developing territory-specific marketing strategies to meet admission goals
• Represent Sierra’s mission and values at health fairs, community events, and in-service programs
• Analyze referral trends and recommend improvements for outreach effectiveness
• Collaborate closely with clinical teams to ensure smooth handoffs and seamless care

What We’re Looking For:

• Proven experience in healthcare marketing, outreach, or referral development
• Strong interpersonal skills and a natural relationship builder
• Knowledge of home health and hospice services, or willingness to learn
• Self-starter with excellent follow-through and time management
• Creative thinker with a passion for connecting people to care
• Familiarity with the Las Cruces community and surrounding areas is a plus
• Reliable transportation and valid driver’s license (daily travel required)

Why Join Us

Sierra is a nonprofit provider known for trust, integrity, and steady leadership. As part of the CareM family of organizations, we’re committed to “bringing out the courage in others” — and that includes our team members. You’ll enjoy:

• A small-team culture with room to grow
• Mileage reimbursement and flexible scheduling
• Wellness support and a values-driven workplace
• Opportunities to advance within a respected, mission-focused organization

At Sierra, we don’t just offer care. We offer connection, purpose, and a path forward — for the patients we serve and the people we hire.