Community Liaison & Growth Marketer for Home Care

Griswold Home Care for Baton Rouge; Baton Rouge (LA); Vor Ort; USD 62.000 - 70.000; Vollzeit

Benefits dieser Stelle

Company vehicle for marketing

Referral incentives

Health insurance (employee-paid)

Zusammenfassung

Griswold Home Care for Baton Rouge is seeking a Community Liaison — Home Care Marketing. This field role focuses on building relationships with hospitals, facilities, physicians, and senior communities to grow referrals and serve local families in Baton Rouge.

You will spend most of your week out in the community, visiting partners, attending events, and converting conversations into clients, with a supportive local office backing you up.

Qualifikationen

• 3+ years in marketing, sales, or business development, preferably in home care or healthcare.
• Strong communication, empathetic interpersonal skills.
• Valid Louisiana driver's license and clean driving record; able to drive long distances.
• BA/BS in a related field is a plus.

Aufgaben

• Build and maintain relationships with referral sources: hospitals, rehab facilities, physicians' offices, senior living communities, elder law attorneys, and non-profit organizations
• Generate a steady flow of client leads for the office
• Conduct initial client visits and intakes, including scheduling, client profile creation, and handoff to the office team
• Represent Griswold at community events, health fairs, and networking groups throughout the year
• Identify new marketing opportunities by tracking market trends and community needs
• Log all referral-source activity, notes, and follow-ups accurately in WellSky and related systems
• Review marketing results quarterly and adjust strategy to keep it effective
• Manage marketing supplies and promotional materials
• Track mileage and expenses for monthly submission
• Partner with the Director to work within the annual marketing budget
• Participate in the on-call rotation as needed by the office

Kenntnisse

Marketing experience

Sales experience

Relationship building

Communication skills

Organizational skills

Self-motivation

Driver's license

Ausbildung

BA/BS in related field

Tools

Microsoft Office

CRM software

WellSky

Jobbeschreibung

Griswold Home Care for Baton Rouge is seeking a Community Liaison — Home Care Marketing. This field role focuses on building relationships with hospitals, facilities, physicians, and senior communities to grow referrals and serve local families in Baton Rouge.

You will spend most of your week out in the community, visiting partners, attending events, and converting conversations into clients, with a supportive local office backing you up.