Community Liaison

Deercreekseniorliving; United States; On-site; USD 52,000 - 76,000; Full time

Job summary

The Pennant Group, Inc. is seeking a Marketing/Business Development professional to help identify and develop referral sources across the health care continuum.

The role involves outreach to physician offices, hospitals, and senior care facilities to present credentials and generate patient referrals. Ideal candidates will analyze markets, plan marketing activities, and collaborate with field staff to implement initiatives that grow patient admissions and improve service awareness in the

Qualifications

• High School diploma or equivalent required.
• Experience in hospice care preferred; marketing experience required.
• Social work experience preferred.

Responsibilities

• Analyze potential of the service area to identify target markets.
• Visit doctor offices, hospitals, assisted living facilities, SNFs and other referrals sources to present credentials and obtain referrals.
• Analyze the organization's strengths and weaknesses.
• Analyze past and current marketing data.
• Complete an analysis of the company's product line.
• Analyze patient/company relationships.
• Develop sales/marketing objectives and projections.
• Develop a marketing plan with priorities and a timetable.
• Implement the marketing plan within the timetable.
• Review and evaluate analyses and plan on a regular basis.
• Attend IDG meetings as appropriate.
• Assist office staff with physician visits to obtain signatures and updates.
• Provide community outreach and education.
• Performs other tasks as assigned.

Skills

Driving

Organization

Communication

Multi-tasking

Home visits

Education

High School diploma or equivalent

Job description

Qualifications

Education: High School diploma or equivalent required. Licenses/Certification: None. Required Experience: Hospice Care: 1 year (Preferred). Marketing: 1 year (Required). Social Work: 1 year (Preferred).

Essential Functions

• Analyze the potential of the company's service area to determine target markets.
• Visit's Doctor offices, hospitals, Assisted Living facilities, Skilled Nursing Facilities, and other possible sources of referrals to present Agency credentials and obtain patient referrals.
• Analyze the company's organization to determine its strengths and weaknesses.
• Analyze past and current marketing data.
• Complete an analysis of the company's 'product' line.
• Analyze patient/company relationships.
• Develop sales/marketing objectives and sales projections.
• Develop a marketing plan, identifying priorities and sets a reasonable timetable.
• Implement marketing plan staying within established timetable.
• Review and evaluate the analyses and plan on an established basis.
• Attend IDG meetings, as appropriate.
• Assist office staff as needed with going to Physician's offices to obtain signatures, drop off IDG updates, etc.
• Provide community outreach and education.

Other Functions

Performs other tasks as assigned.

Knowledge/Skills/Abilities

• Must be a licensed driver with an insured automobile in good working order.
• Must be organized and detail oriented.
• Ability to communicate well, both verbally and in writing.
• Ability to proficiently multi-task.
• Ability to access patients' homes which may not be routinely wheelchair accessible is required.
• Physical activities will include, walking sitting, stooping, and standing.

Core Values & Behaviors that Improve Lives

Demonstrates a culture of service and a commitment to being a "Force for Good" by improving lives. Regularly exhibits behaviors that support the values of the company – Family, Ownership, Responsibility, Celebration, and Experience. Work ethic reflects a passion for exceeding employee/client expectations. Exhibits a commitment to results by looking for and recommending/implementing process for performance improvements. Demonstrates commitment to interpersonal excellence through professional greetings, proper telephone and email/social media etiquette, common courtesy, a professional attitude, and appearance. Enriches the company culture by participating in company hosted and endorsed celebrations and events. Recognizes the benefits of team collaboration. Shows respect for fellow employees by working together to get the job done. Complies with company guidelines/policies, as well as governing state and federal laws and regulations. Seeks clarification of leaders when there are questions of policy or governing law. Protects employee/patient/resident/client privacy and dignity. Maintains positivity while interacting with co-workers, clients, and guests at the company.

The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com. Bluebird Health is a home health care company based in Meridian, Idaho, providing services to the Treasure Valley area and Southern Idaho. The philosophy of "joy through service" guides our work at Bluebird Health. We provide compassionate, kind, care that brings joy to both patients and their families. Bluebird Health offers a unique service to the healthcare industry, providing home-based care of an unparalleled quality.