Community Liaison

Namaste Home Health and Hospice; Denver (CO); On-site; USD 75,000 - 110,000; Full time

Job summary

Namaste Home Health and Hospice seeks a Community Liaison to grow referrals by building relationships with physicians, hospitals, and community groups. You will represent the organization in education events and discharge planning discussions to support Home Health, Palliative, and Hospice services.

You will assist in budgeting, marketing planning, and strategic growth initiatives while ensuring branding aligns with Namaste Health culture.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Master’s Degree preferred.
• Three years’ experience in health care marketing, preferably hospice care operations.
• Ability to work independently to increase business targets and maintain relationships.
• Strong communication, negotiation, and public relations skills.
• Autonomy, organization, assertiveness, flexibility and cooperation.

Responsibilities

• Generate business by creating new and maintaining relationships with physicians, hospitals, nursing homes, and other referral sources.
• Prepare and conduct sales and educational presentations for physicians, businesses and local groups.
• Assist Director of Business Development with volume projections and marketing budget allocations.
• Develop and execute a comprehensive annual marketing plan.
• Provide daily communication and creative problem solving to exceed client expectations.
• Establish and maintain positive relationships with referral sources and payers.
• Document physician visits, referral visits, follow-ups, calls, and interactions; minimum 50 quality interactions weekly.
• Ensure communications and branding align with Namaste Health culture.
• Build and monitor perceptions of Vesper Hospice as a high-quality provider.
• Engage in strategic planning to identify opportunities for new or improved services.
• Maintain knowledge of Home Health, Palliative Care, Hospice markets and major payers.
• Share market insights with organization personnel; monitor community resources.
• Track cost-effectiveness of marketing efforts; participate in on-call rotation.

Skills

Marketing

Public relations

Communication skills

Negotiation

Relationship building

Strategic planning

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Master’s degree preferred

Job description

The Community Liaison interfaces with hospitals, skilled nursing homes, board and care homes and outpatient discharge planning services, and physician offices. Provides and acts as a community resource and public relations representative in facilitating safe quality healthcare in our communities. The Community Liaison is expected to generate appropriate patient referrals/ admissions by establishing and maintaining professional relationships with all referral sources for Home Health, Palliative and Hospice.

DUTIES & RESPONSIBILITIES

• Generate business by creating new and maintaining existing relationships with physicians and other medical professionals, community and senior organizations, hospitals, appropriate special interest groups, discharge planners, nursing home professionals, assisted living facilities, and other potential referral sources.

• Contacts prepares and conducts sales and educational presentations for physicians, businesses and local community groups regarding home care services and benefits.

• Assists the Director of Business Development in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.

• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.

• Exceed client and internal expectations by providing daily communication and creative solutions to problems and bringing a positive attitude.

• Establishes and maintains positive working relationships with current and potential referral and payer sources.

• Documents all physician office visits, referral source visits, follow up, phone calls and gifts. A minimum of 50 documented quality interactions per week.

• Ensures all communications, messaging and branding is aligned with the Namaste Health culture.

• Builds and monitors community, customer, and payer and patient perceptions of Vesper Hospice as a high quality provider of services.

• Strategic planning including identifying opportunities for additional or improved services to address customer needs.

• Maintains comprehensive working knowledge of Home Health and Palliative Care and Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.

• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.

• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Cornerstone Healthcare, Inc.

• Monitors and reports cost effectiveness of marketing efforts.

• On- call rotation

The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the employee of this job. The employee may be requested to perform job-related tasks other than those stated in this description.

JOB REQUIREMENTS (Education, Experience, Knowledge, Skills & Abilities)

• Bachelor’s degree in Marketing, Business Administration, or related field, Master’s Degree preferred.

• At least three years’ experience in health care marketing preferably in hospice care operations.

• Demonstrated ability to work independently to increase business targets, obtain contacts, and maintain relationships in the communities.

• Ability to market and deal tactfully with customers and the community.

• Able to maintain an organized approach to territory management and work with limited supervision.

• Demonstrates good communications skills, negotiation skills, and public relations skills.

• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.