Hospice Community Liaison- SOUTH DALLAS AREA

The Pennant Group; Dallas (TX); On-site; USD 77,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) match

Paid time off

Job summary

The Pennant Group’s Custom Care Hospice seeks a Marketing Liaison to drive business growth by cultivating relationships with physicians, hospitals, and senior communities across southern Dallas County. You will lead outreach, deliver educational presentations, and contribute to strategic marketing plans in a fast-paced healthcare environment.

Ideal candidates hold a marketing or business degree with at least three years in healthcare marketing, preferably hospice operations, and a proven ability

Qualifications

• Bachelor's degree in marketing, business administration, or related field.
• At least three years’ experience in health care marketing preferably in hospice care operations.
• Demonstrated ability to work independently to increase business targets and maintain community relationships.

Responsibilities

• Generate business by building and maintaining relationships with physicians and other medical professionals, community and senior organizations, hospitals, and referral sources.
• Prepare and conduct sales and educational presentations for physicians, businesses, and local community groups about home care services.
• Assist in establishing organization volume projections and marketing budget allocations.
• Monitor resource allocations according to budgetary limits.
• Develop market assessments and a comprehensive marketing plan to meet volume projections.
• Maintain communications and provide solutions to exceed client and internal expectations.
• Establish and maintain positive relationships with referral, payer sources, and community partners.
• Document all physician visits, referral visits, follow ups, calls, and gifts, with a target of 50 quality interactions weekly.
• Ensure all communications and branding align with Vesper Hospice culture and monitor perceptions of the provider.
• Engage in strategic planning to identify opportunities for additional or improved services.
• Maintain knowledge of Home Health, Palliative Care, and Hospice markets including government agencies and payer groups.

Skills

Communication skills

Negotiation skills

Public relations skills

Education

Bachelor's degree in marketing, Business Administration, or related field

Master’s degree preferred

Job description

SALARY RANGE: $77K-$85K, plus incentives

BENEFITS: Medical, Dental, Vision, 401k match, accrued vacation and sick time.

This position will service the southern Dallas County areas of Cedar Hill, DeSoto, Duncanville, Grand Prairie, Lancaster, Mesquite, Red Oak, Waxahachie, and other surrounding cities.

The Marketing Liaison interfaces with hospitals, skilled nursing homes, board and care homes and outpatient discharge planning services, and physician offices. Provides and acts as a community resource and public relations representative in facilitating safe quality healthcare in our communities.

DUTIES & RESPONSIBILITIES

• Generate business by creating new and maintaining existing relationships with physicians and other medical professionals, community and senior organizations, hospitals, appropriate special interest groups, discharge planners, nursing home professionals, assisted living facilities, and other potential referral sources.
• Contacts, prepares, and conducts sales and educational presentations for physicians, businesses and local community groups regarding home care services and benefits.
• Assists the Director of Business Development in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department.
• Monitors allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Exceed client and internal expectations by providing daily communication and creative solutions to problems and bringing a positive attitude.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Documents all physician office visits, referral source visits, follow up, phone calls and gifts.
• A minimum of 50 documented quality interactions per week.
• Ensures all communications, messaging and branding is aligned with the Vesper Hospice culture.
• Builds and monitors community, customer, and payer and patient perceptions of Vesper Hospice as a high-quality provider of services.
• Strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of Home Health and Palliative Care and Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Cornerstone Healthcare, Inc.
• Monitors and reports cost effectiveness of marketing efforts.

The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the employee of this job. The employee may be requested to perform job-related tasks other than those stated in this description.

JOB REQUIREMENTS (Education, Experience, Knowledge, Skills & Abilities)

• Bachelor's degree in marketing, Business Administration, or related field, master’s degree preferred.
• At least three years’ experience in health care marketing preferably in hospice care operations.
• Demonstrated ability to work independently to increase business targets, obtain contacts, and maintain relationships in the communities.
• Ability to market and deal tactfully with customers and the community.
• Able to maintain an organized approach to territory management and work with limited supervision.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.

Custom Care Hospice is a locally based and operated company passionate about serving communities in the greater Dallas and Ft. Worth area. We at Custom Care believe in a patient and family approach to care. Our teammates are committed to providing each patient with life-changing service.

We are an equal opportunity employer committed to ensuring that all conditions and privileges of employment, including recruitment, hiring, evaluation, transfer, promotion, discipline, determination of compensation and/or benefits, and termination of employment, for all job classifications, are based on qualifications and work record. No employment decision is made, nor do we discriminate, on the basis of race, color, religion, creed, sex/pregnancy, sexual orientation, gender identity, gender expression, age, national origin, ancestry, citizenship, veteran status, or disability.