Community Growth Lead - Launch & Engage Local Markets

JETSET Pilates; Lexington (VA); On-site; USD 50,000 - 65,000; Full time

Job summary

JETSET Pilates is seeking a Community Lead to launch and grow new markets, starting with local partnerships, activations, and community events. You will help build awareness, generate leads, and create memorable guest experiences as part of the studio’s pre-opening efforts.

Once open, you’ll drive membership growth through partnerships, events, and exceptional member experiences, while supporting front desk operations and sustaining a welcoming, elevated studio environment.

Qualifications

• Experience in hospitality, fitness, retail, events, marketing, or community engagement.
• Exceptional communication and relationship‑building skills.
• A passion for health, wellness, and boutique fitness.
• Strong organizational skills with the ability to manage multiple priorities.
• An entrepreneurial mindset and a proactive approach to problem‑solving.
• Flexibility to work mornings, evenings, weekends, and community events as needed.

Responsibilities

• Pre-Opening: Launch the Market — build relationships with local businesses, wellness partners, run clubs, apartment communities, and corporate organizations.
• Pre-Opening: Plan and execute community activations, pop-ups, and tabling events.
• Pre-Opening: Support JETSET On The Mat community classes and guest experiences.
• Pre-Opening: Capture leads and help build a founding member community.
• Pre-Opening: Create engaging local social media content with the marketing team.
• Pre-Opening: Generate excitement and awareness toward opening day.
• Post-Opening: Grow the Community — continue partnerships and drive referrals and new memberships.
• Post-Opening: Support local events and ongoing community engagement.
• Post-Opening: Partner with GM to drive membership growth and studio goals.
• Post-Opening: Follow up with prospective members and support lead conversion.
• Post-Opening: Deliver exceptional member experiences during in-studio shifts.
• Post-Opening: Support front desk operations and foster a welcoming studio environment.

Skills

Hospitality

Fitness

Events

Marketing

Community engagement

Communication

Relationship-building

Organizational skills

Entrepreneurial mindset

Flexible schedule

Job description

JETSET Pilates is seeking a Community Lead to launch and grow new markets, starting with local partnerships, activations, and community events. You will help build awareness, generate leads, and create memorable guest experiences as part of the studio’s pre-opening efforts.

Once open, you’ll drive membership growth through partnerships, events, and exceptional member experiences, while supporting front desk operations and sustaining a welcoming, elevated studio environment.