Community Growth Director — Senior Living Relations

The Claiborne; Alpharetta (GA); On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Company-paid life insurance

Paid time off and holidays

Short- and long-term disability

Critical illness and accidentInsurance

Performance-based incentives

Job summary

Claiborne Senior Living in Alpharetta, GA seeks a Community Relations Director to drive occupancy growth and lead community outreach. You will build partnerships with families, physicians, and hospitals, while guiding residents through move-ins with professional, consultative sales conversations.

The role emphasizes relationship-building, strategic marketing, and CRM-driven reporting to ensure occupancy goals are met and community success is achieved.

Qualifications

• 3+ years of experience in sales, marketing, or business development (senior living or healthcare preferred)
• Bachelor's degree preferred
• Proven track record of meeting or exceeding sales goals
• Strong relationship-building and networking skills
• Excellent written and verbal communication skills
• Analytical mindset with comfort reviewing performance metrics
• Proficiency in Microsoft Office and CRM systems
• Telephone and consultative sales experience preferred

Responsibilities

• Develop and execute a strategic marketing and sales plan to achieve occupancy goals
• Manage and move prospects effectively through the sales funnel
• Conduct community tours and consultative sales conversations
• Build and maintain referral relationships with hospitals, physicians, and community partners
• Track and analyze sales metrics to drive performance improvements
• Partner with leadership to support successful move-ins and resident transitions
• Complete required marketing reports and maintain accurate CRM documentation
• Represent the community at networking and outreach events

Skills

Relationship-building

Communication skills

CRM proficiency

Analytical mindset

MS Office

Education

Bachelor's degree

Tools

CRM systems

Job description

Claiborne Senior Living in Alpharetta, GA seeks a Community Relations Director to drive occupancy growth and lead community outreach. You will build partnerships with families, physicians, and hospitals, while guiding residents through move-ins with professional, consultative sales conversations.

The role emphasizes relationship-building, strategic marketing, and CRM-driven reporting to ensure occupancy goals are met and community success is achieved.