Community Relations (Sales) Director

The Claiborne; Alpharetta (GA); On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Company-paid life insurance

Paid time off and holidays

Short- and long-term disability

Critical illness and accidentInsurance

Performance-based incentives

Job summary

Claiborne Senior Living in Alpharetta, GA seeks a Community Relations Director to drive occupancy growth and lead community outreach. You will build partnerships with families, physicians, and hospitals, while guiding residents through move-ins with professional, consultative sales conversations.

The role emphasizes relationship-building, strategic marketing, and CRM-driven reporting to ensure occupancy goals are met and community success is achieved.

Qualifications

• 3+ years of experience in sales, marketing, or business development (senior living or healthcare preferred)
• Bachelor's degree preferred
• Proven track record of meeting or exceeding sales goals
• Strong relationship-building and networking skills
• Excellent written and verbal communication skills
• Analytical mindset with comfort reviewing performance metrics
• Proficiency in Microsoft Office and CRM systems
• Telephone and consultative sales experience preferred

Responsibilities

• Develop and execute a strategic marketing and sales plan to achieve occupancy goals
• Manage and move prospects effectively through the sales funnel
• Conduct community tours and consultative sales conversations
• Build and maintain referral relationships with hospitals, physicians, and community partners
• Track and analyze sales metrics to drive performance improvements
• Partner with leadership to support successful move-ins and resident transitions
• Complete required marketing reports and maintain accurate CRM documentation
• Represent the community at networking and outreach events

Skills

Relationship-building

Communication skills

CRM proficiency

Analytical mindset

MS Office

Education

Bachelor's degree

Tools

CRM systems

Job description

Claiborne Senior Living is seeking a driven and relationship-focused Community Relations Director (Sales Director) to lead occupancy growth and community outreach for our senior living community.

This is more than a sales role - it's an opportunity to guide families through one of life's most important decisions while building meaningful partnerships throughout the community.

If you take ownership of results, act with integrity, remain focused on goals, and believe our culture matters, we'd love to meet you.

Why You'll Love This Role

• Drive occupancy growth and influence community success
• Build strong relationships with families, physicians, discharge planners, and referral partners
• Play a key leadership role in the success of the community
• Competitive compensation with performance-based incentives
• Comprehensive benefits package

What You'll Do

• Develop and execute a strategic marketing and sales plan to achieve occupancy goals
• Manage and move prospects effectively through the sales funnel
• Conduct community tours and consultative sales conversations
• Build and maintain referral relationships with hospitals, physicians, and community partners
• Track and analyze sales metrics to drive performance improvements
• Partner with leadership to support successful move-ins and resident transitions
• Complete required marketing reports and maintain accurate CRM documentation
• Represent the community at networking and outreach events

What We're Looking For

• 3+ years of experience in sales, marketing, or business development (senior living or healthcare preferred)
• Bachelor's degree preferred
• Proven track record of meeting or exceeding sales goals
• Strong relationship-building and networking skills
• Excellent written and verbal communication skills
• Analytical mindset with comfort reviewing performance metrics
• Proficiency in Microsoft Office and CRM systems
• Telephone and consultative sales experience preferred

Benefits

• Medical, dental, and vision insurance
• Company-paid life insurance
• Paid time off and holidays
• Short- and long-term disability
• Critical illness and accident insurance
• Performance-based incentives

Claiborne Senior Living is an Equal Opportunity Employer and is committed to fostering an inclusive workplace where all qualified individuals are considered without regard to legally protected characteristics.