Community Relations Director

The Claiborne at Roswell; Alpharetta (GA); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

PTO & Holidays

Disability insurance

Critical illness

Job summary

Claiborne Senior Living in Alpharetta, GA seeks a driven Community Relations Director (Sales Director) to lead occupancy growth and community outreach for our senior living community. This role blends strategic marketing with relationship-building to guide families through important decisions.

You will develop plans, manage prospects through the sales funnel, conduct tours, build referral networks with hospitals and physicians, and analyze metrics to drive performance while supporting move-ins

Qualifications

• 3+ years of sales, marketing, or business development experience.
• Bachelor’s degree preferred.
• Proven track record of meeting or exceeding sales goals.
• Strong relationship-building and networking skills.
• Excellent written and verbal communication skills.
• Analytical mindset with comfort reviewing performance metrics.
• Proficiency in Microsoft Office and CRM systems.
• Telephone and consultative sales experience preferred.

Responsibilities

• Develop and execute a strategic marketing and sales plan to achieve occupancy goals.
• Manage and move prospects through the sales funnel.
• Conduct community tours and consultative sales conversations.
• Build and maintain referral relationships with hospitals, physicians, and community partners.
• Track and analyze sales metrics to drive performance improvements.
• Partner with leadership to support successful move-ins and resident transitions.
• Complete required marketing reports and maintain accurate CRM documentation.
• Represent the community at networking and outreach events.

Skills

Sales experience

Relationship building

Communication skills

CRM experience

Analytics mindset

MS Office

Education

Bachelor's degree

Tools

CRM systems

Microsoft Office

Job description

Claiborne Senior Living is seeking a driven and relationship-focused Community Relations Director (Sales Director) to lead occupancy growth and community outreach for our senior living community.

This is more than a sales role — it’s an opportunity to guide families through one of life’s most important decisions while building meaningful partnerships throughout the community.

If you take ownership of results, act with integrity, remain focused on goals, and believe our culture matters, we’d love to meet you.

Why You’ll Love This Role

• Drive occupancy growth and influence community success
• Build strong relationships with families, physicians, discharge planners, and referral partners

• Play a key leadership role in the success of the community
• Competitive compensation with performance-based incentives
• Comprehensive benefits package

What You’ll Do

• Develop and execute a strategic marketing and sales plan to achieve occupancy goals
• Manage and move prospects effectively through the sales funnel
• Conduct community tours and consultative sales conversations
• Build and maintain referral relationships with hospitals, physicians, and community partners
• Track and analyze sales metrics to drive performance improvements
• Partner with leadership to support successful move-ins and resident transitions
• Complete required marketing reports and maintain accurate CRM documentation
• Represent the community at networking and outreach events

What We’re Looking For

• 3+ years of experience in sales, marketing, or business development (senior living or healthcare preferred)
• Bachelor’s degree preferred
• Proven track record of meeting or exceeding sales goals
• Strong relationship-building and networking skills
• Excellent written and verbal communication skills
• Analytical mindset with comfort reviewing performance metrics
• Proficiency in Microsoft Office and CRM systems
• Telephone and consultative sales experience preferred
• Benefits
• Medical, dental, and vision insurance
• Company-paid life insurance
• Paid time off and holidays
• Short- and long-term disability
• Critical illness and accident insurance
• Performance-based incentives

Claiborne Senior Living is an Equal Opportunity Employer and is committed to fostering an inclusive workplace where all qualified individuals are considered without regard to legally protected characteristics.