Community & Events Growth Marketing Lead

PCMA; Chicago (IL); On-site; USD 85,000 - 110,000; Full time

Job summary

PCMA is seeking a Marketing Manager, Community & Events, to plan and execute integrated marketing initiatives that strengthen member engagement and drive participation in programs and events. You will partner with the Global Community and Events Marketing Manager and coordinate campaigns across email, web, social, content, community, and partner channels.

The role supports marquee events and membership acquisition initiatives, working with Marketing, Community, Events, Membership, and Foundation

Qualifications

• Hands-on marketer with strong organizational skills.
• Focused on audience engagement and campaigns across channels.
• Skilled at coordinating multiple campaigns and stakeholders in a fast-paced environment.

Responsibilities

• Support integrated marketing plans for community programs and experiences.
• Coordinate audience segmentation, scheduling, creative requests, web updates, and channel execution.
• Ensure activities align with PCMA brand standards and priorities.
• Execute multi-channel campaigns across email, website, social, and partner channels.
• Develop briefs, email and web copy, messaging, and assets with internal teams.
• Maintain campaign calendars, plans, deadlines, and asset requirements.
• Conduct quality assurance on communications, links, audiences, registrations, and assets.
• Support marketing for marquee events and membership campaigns that drive registrations and conversions.
• Identify opportunities to cross-promote programs and events across touchpoints.
• Assist with on-site marketing and member engagement at events as needed.
• Develop audience journeys and lifecycle communications for members and prospects.
• Use data insights to optimize segmentation, personalization, testing, and campaigns.
• Collaborate with teams to reinforce value of ongoing PCMA participation.
• Serve as day-to-day marketing contact for programs; partner on strategy and direction.
• Coordinate with Digital Experience, MarTech, Content, Social Media, and Business Development teams.
• Build relationships across internal teams and external partners.
• Monitor KPIs, translate data into improvements, and conduct post-event reviews.
• Support testing of subject lines, messaging, CTAs, and channel mix.

Skills

Multi-channel marketing

Campaign management

Email marketing

Audience segmentation

Event marketing

Content collaboration

Stakeholder management

On-site marketing

Job description

PCMA is seeking a Marketing Manager, Community & Events, to plan and execute integrated marketing initiatives that strengthen member engagement and drive participation in programs and events. You will partner with the Global Community and Events Marketing Manager and coordinate campaigns across email, web, social, content, community, and partner channels.

The role supports marquee events and membership acquisition initiatives, working with Marketing, Community, Events, Membership, and Foundation