Marketing Manager Community & Events

PCMA; Chicago (IL); On-site; USD 85,000 - 110,000; Full time

Job summary

PCMA is seeking a Marketing Manager, Community & Events, to plan and execute integrated marketing initiatives that strengthen member engagement and drive participation in programs and events. You will partner with the Global Community and Events Marketing Manager and coordinate campaigns across email, web, social, content, community, and partner channels.

The role supports marquee events and membership acquisition initiatives, working with Marketing, Community, Events, Membership, and Foundation

Qualifications

• Hands-on marketer with strong organizational skills.
• Focused on audience engagement and campaigns across channels.
• Skilled at coordinating multiple campaigns and stakeholders in a fast-paced environment.

Responsibilities

• Support integrated marketing plans for community programs and experiences.
• Coordinate audience segmentation, scheduling, creative requests, web updates, and channel execution.
• Ensure activities align with PCMA brand standards and priorities.
• Execute multi-channel campaigns across email, website, social, and partner channels.
• Develop briefs, email and web copy, messaging, and assets with internal teams.
• Maintain campaign calendars, plans, deadlines, and asset requirements.
• Conduct quality assurance on communications, links, audiences, registrations, and assets.
• Support marketing for marquee events and membership campaigns that drive registrations and conversions.
• Identify opportunities to cross-promote programs and events across touchpoints.
• Assist with on-site marketing and member engagement at events as needed.
• Develop audience journeys and lifecycle communications for members and prospects.
• Use data insights to optimize segmentation, personalization, testing, and campaigns.
• Collaborate with teams to reinforce value of ongoing PCMA participation.
• Serve as day-to-day marketing contact for programs; partner on strategy and direction.
• Coordinate with Digital Experience, MarTech, Content, Social Media, and Business Development teams.
• Build relationships across internal teams and external partners.
• Monitor KPIs, translate data into improvements, and conduct post-event reviews.
• Support testing of subject lines, messaging, CTAs, and channel mix.

Skills

Multi-channel marketing

Campaign management

Email marketing

Audience segmentation

Event marketing

Content collaboration

Stakeholder management

On-site marketing

Job description

The Marketing Manager, Community & Events supports the planning and execution of integrated marketing initiatives that strengthen PCMA member engagement, increase participation in community and industry programs, and contribute to event registration and membership growth. Partnering closely with the Global Community and Events Marketing Manager, this role has day-to-day marketing responsibility for a portfolio of PCMA member programs, events and the PCMA Foundation. The Manager translates program priorities into coordinated campaigns and communications across email, web, social, content, community, and partner channels. The Marketing Manager also supports marketing for PCMA's marquee events and membership acquisition initiatives, working across Marketing, Community, Events, Membership, and Foundation teams. This role is ideal for a hands‑on marketer who is highly organized, audience‑focused, and skilled at managing multiple campaigns and stakeholders in a fast‑paced environment.

Essential Duties & Responsibilities

Community & Portfolio Marketing

• Support integrated marketing plans for assigned community programs and experiences, including CEMA Field Events, the PCMA Foundation, and Business Events Industry Week (BEIW).
• Coordinate audience segmentation, campaign scheduling, creative requests, web updates, and channel execution for assigned programs.
• Ensure marketing activities are delivered on schedule, aligned with PCMA brand standards, and coordinated with broader organizational priorities.

Campaign Management & Execution

• Execute multi-channel marketing campaigns across email, website, social media, community, content, partner, and other relevant channels.
• Develop and coordinate campaign briefs, email copy, web copy, promotional messaging, creative requests, and supporting assets in collaboration with internal teams.
• Maintain campaign calendars, project plans, deadlines, approvals, and asset requirements across multiple concurrent initiatives.
• Conduct quality assurance on marketing communications, links, audience selections, registration information, and campaign assets before deployment.

Event & Membership Marketing Support

• Support integrated marketing campaigns for PCMA's marquee events, including campaign execution, audience communications, promotional assets, and registration-driving initiatives.
• Support membership acquisition campaigns that convert qualified prospects into PCMA members, including lead-nurture communications, benefit messaging, promotional campaigns, and event-to-membership conversion opportunities.
• Identify opportunities to cross-promote membership, community programs, Foundation initiatives, Field Events, BEIW, and marquee events across relevant audience touchpoints.
• Support on-site marketing and member engagement activities at assigned PCMA events as needed.

Audience Engagement & Lifecycle Marketing

• Execute targeted communications that support audience acquisition, engagement, conversion, retention, and advocacy.
• Help develop communication journeys for members, prospects, event participants, donors, and community audiences across the lifecycle.
• Use audience data and engagement insights to support segmentation, personalization, testing, and campaign optimization.
• Coordinate with Community and Membership teams to ensure marketing communications reinforce the value of ongoing PCMA participation.

Cross-Functional Collaboration

• Serve as the day-to-day marketing contact for assigned programs while partnering closely with the Global Community and Events Marketing Manager on strategy, priorities, and campaign direction.
• Collaborate with Digital Experience and MarTech teams on landing pages, forms, email deployment, audience data, tracking, and digital journeys.
• Partner with Content and Social Media teams to extend program stories and promotional messages across PCMA channels.
• Coordinate with Business Development to support sponsor and partner visibility associated with Foundation, BEIW, Field Events, and other assigned initiatives.
• Build productive working relationships across Membership, Community, Events, Foundation, Institute, Regions, and other PCMA teams.

Performance Measurement & Optimization

• Monitor campaign performance, email engagement, registrations, conversions, and other relevant KPIs for assigned initiatives.
• Partner with Marketing Intelligence to access reporting and translate performance data into actionable campaign improvements.
• Conduct post-campaign and post-event reviews to capture learnings, identify best practices, and improve future execution.
• Support testing and optimization of subject lines, messaging, calls to action, audience segments, creative, and channel mix.

Additional Duties & Responsibilities

• Perform other duties as assigned by the Global Community and Events Marketing Manager and Marketing leadership.
• Represent PCMA professionally with members, customers, partners, sponsors, donors, and industry stakeholders.
• Participate in organizational initiatives and cross-functional projects that support PCMA's strategic priorities.
• Travel to assigned events as needed to support marketing execution and on-site promotional activities.