Community Engagement & Outreach Lead

Affordable Homes of South Texas Inc; McAllen (TX); Presencial; USD 60.000 - 85.000; Jornada completa

Descripción de la vacante

Affordable Homes of South Texas, Inc. in McAllen, TX seeks a Community Engagement Manager to elevate visibility, lead outreach, and drive strategic marketing for homebuyer programs.

You will develop content, run campaigns across print, digital, and events, build partnerships with schools, community groups, and media, and keep brand messaging consistent. Strong bilingual English‑Spanish communication, cross‑department collaboration, and event planning are essential to advance housing equity and

Formación

• Bachelor’s degree in marketing, Communications, Public Relations, Business, or related field, or an equivalent combination of education and relevant professional experience.
• 2+ years of experience in marketing, promotions, community outreach, communications, event planning, or related field.
• Strong written and verbal communication skills, including the ability to develop clear, engaging, and audience‑appropriate marketing and promotional content.
• Bilingual in English and Spanish, with the ability to effectively communicate with diverse audiences.
• Proficiency with Microsoft Office applications, including Word, Excel, and Outlook.
• Experience developing marketing and promotional materials using Canva, Adobe Creative Suite, or comparable design and content creation platforms.
• Strong organizational and project management skills, with the ability to coordinate multiple campaigns, events, deadlines, and priorities simultaneously.
• Valid, current, and non‑restricted Texas driver’s license.

Responsabilidades

• Develop and execute promotional and marketing campaigns for organizational programs, services, events, initiatives, and milestones across print, digital, social media, and other communication channels.
• Develop clear, engaging written content for articles, advertising, commercials, videos, websites, newsletters, press releases, and other promotional needs for the organization and its affiliated entities, partnering with the Social Media Manager on content intended for social platforms.
• Collaborate with the Social Media Manager to develop and maintain an annual editorial and social media calendar designed to maximize reach, engagement, and organizational impact.
• Collaborate on the development, design, production, and distribution of marketing materials, including flyers, newsletters, banners, signage, graphics, promotional items, and other branded collateral.
• Coordinate with vendors, suppliers, media partners, and outside agencies in the development and delivery of promotional materials and campaigns for the organization, its brands, and affiliated entities.
• Conduct market and competitor research to identify content opportunities, emerging trends, audience needs, and gaps in the organization’s current marketing efforts.
• Assist with maintaining and updating organizational and affiliated websites to ensure content remains accurate, relevant, and consistent with current programs and initiatives.
• Represent the organization at community events, fairs, school visits, city meetings, presentations, partner functions, and other public‑facinating opportunities.
• Identify and pursue opportunities for the organization to conduct presentations, participate in community events, and increase awareness of available programs and services.
• Establish and maintain relationships with community partners, sponsors, schools, municipalities, faith‑based organizations, media contacts, influencers, and other stakeholders that support the organization’s outreach efforts.
• Coordinate outreach activities, including informational booths, presentations, promotional materials, and giveaways.
• Work collaboratively across departments to ensure outreach efforts align with organizational priorities, target audiences, messaging, and mission impact.
• Lead and assist in the planning, coordination, promotion, and execution of organizational and community events, including the Homebuyer Fair, Welcome Home events, ribbon cuttings, workshops, celebrations, and other special initiatives.
• Coordinate event logistics, vendors, promotional timelines, staffing needs, marketing materials, and other event‑related requirements.
• Develop and implement promotional strategies designed to increase awareness, attendance, and engagement for organizational events and campaigns.
• Conduct post‑event reviews and evaluate outcomes to identify opportunities for improvement and strengthen future outreach efforts.
• Maintain brand consistency across external‑facing materials, communications, campaigns, digital platforms, and affiliated organizational brands.
• Coordinate news media communications, including the development and distribution of press releases, media advisories, requests for coverage, and other media outreach.
• Establish and maintain relationships with news media contacts to strengthen organizational visibility and support ongoing promotional efforts.
• Identify and develop compelling human‑interest and customer success stories from across organizational programs, in English and Spanish as appropriate, for use in marketing, media relations, storytelling, and community outreach.
• Develop messaging and copy that effectively communicates the organization’s mission, programs, services, accomplishments, and community impact.

Conocimientos

Bilingual English/Spanish

Content creation

Copywriting

Marketing strategy

Project management

Communications

Event planning

Educación

Bachelor’s degree in Marketing/Communications/Public Relations/Business

Herramientas

Canva

Adobe Creative Suite

Microsoft Office

Content Management Systems

Descripción del empleo

Affordable Homes of South Texas, Inc. in McAllen, TX seeks a Community Engagement Manager to elevate visibility, lead outreach, and drive strategic marketing for homebuyer programs.

You will develop content, run campaigns across print, digital, and events, build partnerships with schools, community groups, and media, and keep brand messaging consistent. Strong bilingual English‑Spanish communication, cross‑department collaboration, and event planning are essential to advance housing equity and