Community & Affiliate Growth Lead

Socket.dev; New York (NY); Hybrid; USD 95,000 - 100,000; Full time

Job summary

Pacifica Beauty in the NYC area is seeking a Community + Affiliate Manager to own our community strategy end-to-end, from planning through daily execution. You’ll talk directly with our community, seed creators around brand moments, and ensure a consistent voice across DMs, comments, and partnerships.

This hybrid role involves travel for events and activations, with responsibility for affiliate programs across platforms and driving engagement, sentiment, and growth.

Qualifications

• 3+ years in community management, affiliate marketing, or social media, ideally at a DTC or omni‑channel consumer brand, with real ownership of a program end to end
• A natural communicator — you’re comfortable being the voice of the brand in conversation, not just behind a content calendar
• Experience seeding product and building real creator relationships, not just managing a list
• A bias toward execution — you don’t wait to be told what’s next, and you’re comfortable being accountable for outcomes
• A sharp eye for patterns — you notice when five people ask the same question and know that’s a signal, not noise
• Comfort owning metrics and reporting on community health, not just vibes
• Strong collaborator on strategy, strong independent executor on delivery
• Willingness to travel for events, activations, and creator relationship‑building
• Experience with affiliate platforms (Levanta, CreatorIQ, or similar) is a plus
• A genuine love of beauty, community, and making people feel heard

Responsibilities

• Own community strategy execution across all social channels (TikTok, Instagram, Facebook, Facebook Groups, Threads, Reddit, and emerging platforms) — you’re accountable for the full lifecycle, from planning through daily execution
• Talk directly with our community and build authentic, two‑way relationships rather than just publishing content
• Own community health, including sentiment, response times, and the overall tone and safety of our spaces, and track the metrics that tell us whether community is actually thriving
• Proactively seed product to creators and rally them around brand moments, launches, and campaigns
• Build genuine relationships with high‑affinity creators so they show up for the brand organically, not just when there’s a paid ask
• Own affiliate program performance across Amazon, Shopify Collabs, Walmart, and TikTok Shop, and shift toward in‑house creator programs
• Communicate across all community touchpoints, ensuring voice consistency in comments, DMs, and reviews; bridge insights to CSR/FAQ
• Plan and execute events, activations, and creator meetups, with travel as needed
• Collaborate with marketing and product to shape strategy and translate insights into leadership reports

Skills

Community management

Affiliate marketing

Social media

Communication

Creator seeding

Partnerships

Analytics / reporting

Travel

Affiliate platforms

Tools

Levanta

CreatorIQ

Similar

Job description

Pacifica Beauty in the NYC area is seeking a Community + Affiliate Manager to own our community strategy end-to-end, from planning through daily execution. You’ll talk directly with our community, seed creators around brand moments, and ensure a consistent voice across DMs, comments, and partnerships.

This hybrid role involves travel for events and activations, with responsibility for affiliate programs across platforms and driving engagement, sentiment, and growth.