Community + Affiliate Manager

Socket.dev; New York (NY); Hybrid; USD 95,000 - 100,000; Full time

Job summary

Pacifica Beauty in the NYC area is seeking a Community + Affiliate Manager to own our community strategy end-to-end, from planning through daily execution. You’ll talk directly with our community, seed creators around brand moments, and ensure a consistent voice across DMs, comments, and partnerships.

This hybrid role involves travel for events and activations, with responsibility for affiliate programs across platforms and driving engagement, sentiment, and growth.

Qualifications

• 3+ years in community management, affiliate marketing, or social media, ideally at a DTC or omni‑channel consumer brand, with real ownership of a program end to end
• A natural communicator — you’re comfortable being the voice of the brand in conversation, not just behind a content calendar
• Experience seeding product and building real creator relationships, not just managing a list
• A bias toward execution — you don’t wait to be told what’s next, and you’re comfortable being accountable for outcomes
• A sharp eye for patterns — you notice when five people ask the same question and know that’s a signal, not noise
• Comfort owning metrics and reporting on community health, not just vibes
• Strong collaborator on strategy, strong independent executor on delivery
• Willingness to travel for events, activations, and creator relationship‑building
• Experience with affiliate platforms (Levanta, CreatorIQ, or similar) is a plus
• A genuine love of beauty, community, and making people feel heard

Responsibilities

• Own community strategy execution across all social channels (TikTok, Instagram, Facebook, Facebook Groups, Threads, Reddit, and emerging platforms) — you’re accountable for the full lifecycle, from planning through daily execution
• Talk directly with our community and build authentic, two‑way relationships rather than just publishing content
• Own community health, including sentiment, response times, and the overall tone and safety of our spaces, and track the metrics that tell us whether community is actually thriving
• Proactively seed product to creators and rally them around brand moments, launches, and campaigns
• Build genuine relationships with high‑affinity creators so they show up for the brand organically, not just when there’s a paid ask
• Own affiliate program performance across Amazon, Shopify Collabs, Walmart, and TikTok Shop, and shift toward in‑house creator programs
• Communicate across all community touchpoints, ensuring voice consistency in comments, DMs, and reviews; bridge insights to CSR/FAQ
• Plan and execute events, activations, and creator meetups, with travel as needed
• Collaborate with marketing and product to shape strategy and translate insights into leadership reports

Skills

Community management

Affiliate marketing

Social media

Communication

Creator seeding

Partnerships

Analytics / reporting

Travel

Affiliate platforms

Tools

Levanta

CreatorIQ

Similar

Job description

Beauty With a Higher Purpose!

Pacifica Beauty has been a trailblazer in clean, cruelty‑free beauty since 1996, offering natural, sustainable products that empower individuals to express their unique beauty while respecting the planet. Our mission is to create high‑performance skincare, makeup, fragrance, and body care that promote self‑care, wellness, and environmental consciousness. With a commitment to innovation, integrity, and compassion for people, animals, and the planet, we strive to inspire positive change in the beauty industry and beyond. Join us in redefining beauty and inspiring conscious living, one product and one person at a time.

About the Role

Pacifica Beauty is looking for a Community + Affiliate Manager to be the accountable owner and executor of all things community — soup to nuts. This person partners with the broader team on strategy, but once direction is set, they run with it: planning, execution, relationships, metrics, all of it. You'll be the voice talking directly with our community, the one seeding and rallying creators around the brand, and the connective tissue making sure what happens in our DMs, comments, and creator partnerships informs how we talk to customers everywhere else — from CSR to FAQ to the shopping experience itself. This role is hybrid, with willingness to travel for events and creator activations as needed.

Location: NYC Area (Hybrid)

Comp Range: $95-100k (based on experience)

What You’ll Do

Community & Social — End to End

Own community strategy execution across all social channels (TikTok, Instagram, Facebook, Facebook Groups, Threads, Reddit, and emerging platforms) — you’re accountable for the full lifecycle, from planning through daily execution. Talk directly with our community and build authentic, two‑way relationships rather than just publishing content. Own community health, including sentiment, response times, and the overall tone and safety of our spaces, and track the metrics that tell us whether community is actually thriving (engagement rate, sentiment trends, growth, response time, share of voice).

Creator Seeding & Rallying

Proactively seed product to creators and rally them around brand moments, launches, and campaigns. Build genuine relationships with high‑affinity creators so they show up for the brand organically, not just when there’s a paid ask. Own affiliate program performance across Amazon, Shopify Collabs, Walmart, and TikTok Shop, and execute the shift toward curated, in‑house creator programs — content licensing, Spark Ads, and creator briefs included.

Communication & Customer Experience Through Line

Own communication across all community touchpoints, making sure our voice is consistent whether someone’s in the comments, in a DM, or reading a reply to a review. Serve as the bridge between community insights and CSR/FAQ — flagging recurring questions, confusion points, or complaints so they get addressed proactively in FAQ, PDP copy, and CSR scripting. Partner cross‑functionally so the customer experience feels consistent no matter how someone finds us.

Events & Activations

Bring the community to life in person — representing Pacifica at events, activations, and creator meetups, and bringing community members and creators along to experience the brand firsthand. Willing to travel as needed to support events, launches, and on‑the‑ground creator relationships.

Strategy Partnership & Insights

Collaborate with the broader marketing and product team to shape community and creator strategy, bringing the on‑the‑ground intelligence only this role has visibility into. Translate community and affiliate activity into actionable insights and leads for leadership — trends, friction points, whitespace opportunities, and signals worth acting on. Own regular reporting on community health and metrics.

• 3+ years in community management, affiliate marketing, or social media, ideally at a DTC or omni‑channel consumer brand, with real ownership of a program end to end
• A natural communicator — you’re comfortable being the voice of the brand in conversation, not just behind a content calendar
• Experience seeding product and building real creator relationships, not just managing a list
• A bias toward execution — you don’t wait to be told what’s next, and you’re comfortable being accountable for outcomes
• A sharp eye for patterns — you notice when five people ask the same question and know that’s a signal, not noise
• Comfort owning metrics and reporting on community health, not just vibes
• Strong collaborator on strategy, strong independent executor on delivery
• Willingness to travel for events, activations, and creator relationship‑building
• Experience with affiliate platforms (Levanta, CreatorIQ, or similar) is a plus
• A genuine love of beauty, community, and making people feel heard

What Success Looks Like

Within the first 90 days, this person will have taken full ownership of the community function, built early relationships with a core group of creators, established a baseline for community health metrics, and identified at least one clear insight that’s already improved CSR or FAQ content — with the broader team knowing they can hand off community strategy and trust it gets executed.

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Employee discounts on Pacifica Beauty products.
• A supportive and inclusive work culture that values diversity, creativity, and innovation.
• Meaningful work that makes a positive impact on people and the planet.

Join Pacifica Beauty in our mission to redefine beauty and inspire conscious living. Together, we can create a brighter, more beautiful future for all.