Communications Director

SBC Executive Committee; Nashville (TN); On-site; USD 90,000 - 130,000; Full time

Job summary

Hermitage Hills is seeking a Communications Director to amplify the church's mission through strategic, consistent communication across staff, ministries, and the congregation. You will manage internal messaging, church communications, and external outreach, ensuring brand voice and audience are prioritized.

The role includes leading marketing strategies, website oversight, and coordinating Sunday service communications and major initiatives to engage members and the surrounding community.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Experience managing communication platforms.
• Experience in branding, marketing, and content development.
• Experience leading projects or teams.
• Church or nonprofit experience preferred.

Responsibilities

• Lead internal, church, and external communications aligned with the church mission.
• Own the communication calendar for the department.
• Identify and communicate stories of life change.
• Ensure communications guide people to next steps toward discipleship.
• Track and evaluate communication effectiveness using data and insights.
• Coordinate signage and branding across the building.
• Recruit, develop, and lead staff and volunteers.
• Oversee Sunday service communications and major initiatives.

Skills

Written and verbal communication

Strategic thinking

Organization and detail orientation

Project and deadline management

Social media and digital tools

Analytics and measuring effectiveness

Collaboration and teamwork

Innovative mindset

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

The Communications Director is responsible for furthering the mission of Hermitage Hills by ensuring effective communication occurs both inside and outside the church. They will oversee internal communication between staff, ministries, and the congregation, as well as external communication with the community. They will ensure Hermitage Hills' brand, voice, and target audience is prioritized through all methods of print and digital communication.

Role Overview

The Communications Director exists to clarify and amplify the mission of Hermitage Hills through strategic, consistent, and effective communication.

Primary Responsibilities (Threefold)

1. Internal Communication to Staff

• Ensure clear, timely, and effective communication across all ministries and staff teams
• Help staff think strategically about messaging, audience, and communication flow
• Serve as a communication partner to ministry leaders, helping shape and refine messaging
• Ensure all internal communication platforms and tools are clear, consistent, and effective

2. Internal Communication to the Church

• Oversee all communication to the congregation (email, announcements, newsletters, etc.)
• Ensure clarity, consistency, and alignment with the mission and voice of Hermitage Hills
• Own and manage the church website, ensuring it is current, accurate, engaging, and clearly communicates next steps
• Manage and improve marketing strategies:
  Internal: Invite tools, invite cards, informational cards, etc
• Regularly evaluate and improve how the church communicates key information to members and attenders

3. External Communication to the Community

• Lead how Hermitage Hills presents itself to the outside world
• Oversee social media, digital marketing, and outreach campaigns
• Manage and improve marketing strategies:
  External: social media ads, direct mailers, billboards, monitor SEO's, Google analytics
• Ensure all external communication is compelling, culturally aware, and mission-driven
• Leverage the website and digital platforms as primary front doors for first-time guests

Additional Key Responsibilities

• Lead and own the overall communication strategy aligned with the mission and priorities of the church
• Own and manage the communication calendar, prioritizing key messages and protecting clarity
• Identify, capture, and communicate stories of life change
• Ensure all communication helps people take clear next steps toward discipleship
• Track, measure, and evaluate communication effectiveness using data and insights
• Manage and Improve signage throughout the building (both internal and external signage)
• Recruit, develop, and lead teams of staff, volunteers, and contractors
• Protect the clarity and effectiveness of communication by filtering or refining requests
• Coordinate communication needs for Sunday services and major initiatives
• Be present on Sundays to ensure communication systems are executed with excellence

Character & Calling

• A growing personal relationship with Jesus Christ
• Aligned with the mission and beliefs of Hermitage Hills
• Actively involved in a local church and willing to become a member upon hiring
• High character, integrity, humility, and trustworthiness
• Team player who builds unity
• Self-starter with strong initiative
• Calm under pressure
• Committed to excellence in all that you do.

Skills & Strengths

• Strong written and verbal communication skills
• Strategic and creative thinker
• Highly organized and detail oriented
• Able to manage multiple projects and deadlines
• Strong understanding of social media and digital tools
• Analytical with ability to measure effectiveness
• Collaborative and team-oriented
• Innovative and willing to try new approaches

Education & Experience

• Bachelor's degree in Marketing, Communications, or related field
• Experience managing communication platforms
• Experience in branding, marketing, and content development
• Experience leading projects or teams
• Church or nonprofit experience preferred