Marketing & Communications Director

Victorychurch; Lancaster (Lancaster County); On-site; USD 85,000 - 110,000; Full time

Job summary

Victory Church seeks a Marketing & Communications Director to lead strategy, systems, and execution across campuses. You will drive growth, craft clear messaging, and build scalable workflows that support ministries.

With 5+ years in marketing or communications, you will steer campaigns, maintain brand standards, and collaborate with ministry leaders to align priorities and direction.

Qualifications

• 5+ years in marketing or communications, non-profit preferred.
• Ability to lead campaigns with measurable results.
• Strong understanding of digital channels (social, email, web, paid ads).
• Experience building scalable marketing systems and workflows.
• Bachelor's degree in marketing or communications preferred.

Responsibilities

• Develop and execute a comprehensive marketing and communications strategy aligned with Victory's mission.
• Own growth metrics: attendance, engagement, and participation across campuses.
• Oversee digital marketing, paid ads, landing pages, and audience targeting.
• Lead major campaigns from messaging to timelines and deliverables.
• Build and enforce communication request systems across ministries.
• Provide brand direction with consistency across platforms.

Skills

Digital marketing

Storytelling

Campaign planning

Brand direction

Team collaboration

Education

Bachelor's degree in marketing or communications

Tools

Adobe Creative Suite

Canva

CMS platforms

Email systems

Job description

Purpose of the Job:

The Marketing & Communications Director leads the strategy, systems, and execution of all communication and marketing efforts at Victory Church. This role is responsible for driving growth, ensuring clear and compelling messaging, and building scalable systems that support all campuses and ministries. This is not a task-based role. This role owns outcomes.

Experience and Knowledge Required:

5+ years of experience in marketing, communications, or related field (church or non-profit preferred)

Proven ability to lead campaigns that drive measurable results

Strong understanding of digital marketing (social, email, web, paid ads)

Experience building systems and improving workflows

Strong storytelling instincts and ability to connect messaging to action

Proficient in relevant tools (Adobe Creative Suite, Canva, CMS platforms, email systems, etc.)

Bachelor's degree in marketing, communications, or related field (preferred, not required)

Essential Functions and Responsibilities:

Strategy & Growth

Develop and execute a comprehensive marketing and communications strategy aligned with Victory's mission

Own and drive measurable growth in attendance, engagement, and participation

Establish and track KPIs (attendance trends, first-time guests, engagement metrics, campaign performance)

Oversee digital marketing efforts including paid ads, landing pages, and audience targeting

Campaign Leadership

Lead planning and execution of all major campaigns (sermon series, events, seasonal initiatives)

Ensure campaigns are fully defined upfront (messaging, deliverables, timelines, distribution)

Partner with Executive Team and ministry leaders to align priorities and direction

Systems & Process

Build and enforce communication request systems across all ministries

Ensure all requests are complete, clear, and submitted on time

Mitigate last‑minute, incomplete, and reactive communication workflows

Creative & Brand Direction

Provide strategic direction for all creative output in collaboration with the Creative Team

Ensure brand consistency across all platforms, environments, and campuses

Drive a high standard of storytelling, design, and communication quality

Oversee signage, environmental branding, and weekend communication touchpoints

Content & Storytelling

Lead the development of content that communicates life change and ministry impact

Build systems for capturing stories across all campuses (staff + volunteer pipelines)

Oversee social media, email, website, and livestream communication strategy

Multi-Campus Alignment

Ensure communication strategies and campaigns are effective and consistent across all locations

Provide tools, templates, and training to support campus teams

Maintain centralized clarity while enabling local execution

Key Outcomes (What Success Looks Like)

Increased first-time guest attendance and overall engagement

Clear, consistent communication across all campuses and platforms

Well-executed campaigns that drive participation in events and initiatives

Strong digital presence that leads to real-world action (not just views)

Efficient systems that eliminate last-minute requests and communication gaps

High-quality storytelling that reflects life change and ministry impact

Attributes:

Strong ownership mindset - takes responsibility for outcomes, not just tasks

High standard of excellence and attention to detail

Able to lead through clarity, not control

Comfortable enforcing systems and saying no when needed

Collaborative and able to work across multiple teams and campuses

Aligned with Victory Church's mission, values, and culture

Physical Demands:

Sitting, standing, walking

Driving between campuses

Computer-based work

Supervisory Responsibilities (if applicable):

May oversee internal team members, contractors, or volunteers as needed