COMMUNICATIONS DIRECTOR

Norman Williams & Associates, Inc.; Sumter (SC); On-site; USD 60,000 - 90,000; Full time

Job summary

Norman Williams & Associates, Inc. seeks a Communications Director to craft and execute the church's communication strategy, connecting people with the church's mission, ministries, and events.

You will oversee digital communications, branding, media production, graphic design coordination, and promotions across ministries, collaborating with leaders to ensure consistent, engaging messaging that supports the church’s vision.

Qualifications

• Growing relationship with Jesus Christ and alignment with the church’s faith.
• Passion for the church’s mission and vision.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.
• Experience with website management (Squarespace, WordPress, or similar).
• Experience with social media platforms and analytics.
• Proficiency in graphic design software (Adobe Creative Suite, Canva, etc.).
• Basic photography and video editing skills preferred.
• Ability to manage multiple projects and meet deadlines.
• Strong interpersonal skills and ability to collaborate with staff and volunteers.

Responsibilities

• Create and execute the church’s communication strategy across ministries.
• Oversee digital communications, branding, media production, and promotion.
• Coordinate graphic design and maintain consistent branding.
• Manage and maintain the church website and mobile app.
• Develop and schedule social media content and analytics.
• Produce email newsletters and other digital communications.
• Edit and publish written, photo, and video content.
• Coordinate photography and videography for church events.
• Maintain master church calendar and promote events.
• Coordinate print materials and branded merchandise.
• Work with outside vendors on pricing, production, and delivery.
• Stay current with communication trends and tools.

Skills

Written communication

Verbal communication

Organizational skills

Project management

Website management

Social media analytics

Graphic design

Photography/video editing

Collaboration

Time management

Tools

Squarespace

WordPress

Adobe Creative Suite

Canva

Job description

The Communications Director is responsible for creating and executing the church’s communication strategy to help people connect with the church’s mission, ministries, and events. This role oversees digital communications, branding, media production, graphic design coordination, and promotional efforts across all church ministries. The Communications Director works collaboratively with ministry leaders to ensure clear, consistent, and engaging communication that supports the church’s vision.

Primary Responsibilities

Digital Communications

• Manage and maintain the church website.
• Oversee the church mobile app.
• Develop and execute the church’s social media strategy.
• Create and schedule social media content.
• Monitor engagement and respond or direct inquiries as appropriate.
• Produce email newsletters and other digital communications.

Content Creation

• Edit and publish written, photo, and video content.
• Coordinate photography and videography for church events.
• Write copy for announcements, newsletters, web pages, and promotional materials.
• Maintain consistent branding and messaging across all communication channels.

Church Calendar & Events

• Maintain the master church calendar.
• Coordinate communication for ministry events and church-wide initiatives.
• Ensure events are promoted across all communication platforms.
• Work with ministry leaders to gather event information and deadlines.

Graphic Design & Branding

• Design or coordinate graphics for:
  • Sermon series
  • Ministry events
  • Social media
  • Website
  • Digital signage
  • Print materials
• Develop templates that maintain visual consistency.
• Protect and implement the church’s brand standards.

Ministry Support

• Partner with ministry leaders to identify communication needs.
• Assist ministries in promoting classes, events, outreach opportunities, and volunteer needs.
• Coordinate print materials including:
  • Bulletins
  • Flyers
  • Brochures
  • Banners
  • Signage
• Coordinate branded merchandise including:
  • T-shirts
  • Welcome gifts
  • Promotional items
  • Event materials
• Work with outside vendors on pricing, production, and delivery.

Media & Technology

• Maintain photo and video archives.
• Coordinate livestream graphics and presentation media as needed.
• Stay current with communication trends and digital tools.

Qualifications

• A growing relationship with Jesus Christ and agreement with the church’s statement of faith.
• Passion for the mission and vision of the church.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.
• Experience with website management (such as Squarespace, WordPress, or similar).
• Experience with social media platforms and analytics.
• Proficiency in graphic design software (Adobe Creative Suite, Canva, etc.).
• Basic photography and video editing skills preferred.
• Ability to manage multiple projects and meet deadlines.
• Strong interpersonal skills and ability to collaborate with staff and volunteers.

Reports To

Executive Pastor (or Senior Pastor, depending on church structure)

• Creative thinking
• Strategic communication
• Project management
• Initiative
• Time management
• Brand stewardship
• Flexibility

Success Measures

• Church communications are timely, clear, and consistent.
• Events are effectively promoted and well attended.
• Website and app remain current and user-friendly.
• Social media engagement continues to grow.
• Ministry leaders receive reliable communication support.
• Church branding remains unified across all platforms.
• Projects are completed on schedule with excellence.

This role is increasingly viewed as a strategic leadership position rather than simply a media or administrative role. In many churches of 500+ attendees, a Communications Director oversees the church’s public presence, ensuring every ministry communicates with one unified voice and supports the church’s mission through effective storytelling, branding, and engagement.