Commercialization Lead — Genomics & Epigenetics
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Job summary
Zymo Research is seeking a Portfolio Commercialization Manager to translate innovations into market value, own product lifecycle, and lead GTM strategies across global markets. You will partner with R&D, sales, operations, and the Commercial & Innovation Strategist team to ensure launches drive growth and profitability.
This role requires deep genomics experience, strong communication, and the ability to develop market insights, pricing models, and compelling customer messaging while enabling
Qualifications
- Practical experience with NGS library preparation workflows and epigenetics workflows.
- Ability to translate complex biology into market-ready positioning.
- Excellent communication skills across technical and commercial teams.
- Experience developing VOC-driven market insights and competitive analysis.
- Strong track record of product launches and revenue growth in life sciences.
- Experience supporting or commercializing molecular biology tools in genomics.
- Advanced degree in life sciences (MS/PhD strongly preferred).
- 3-7 years of experience in product marketing, product management, or commercialization.
- Willingness to travel up to 30% for events.
Responsibilities
- Translate technical innovations into compelling customer-facing value propositions.
- Develop product positioning, messaging, and differentiation strategies.
- Partner with R&D to ensure market-fit in launches.
- Own and grow assigned product portfolios, driving revenue expansion and adoption.
- Develop and execute go-to-market strategies, campaigns, and launch plans.
- Shape pricing strategies, financial models, and forecasts for profitability.
- Identify customer needs through VOC research and market analyses.
- Build product roadmaps and business plans aligned with commercial priorities.
- Equip sales and distributors with knowledge, tools, and messaging.
- Develop training programs and value-based selling resources.
- Support distributors and channel partners with technical messaging.
- Build business cases supported by VOC and financial modeling.
- Guide investment decisions and portfolio prioritization.
- Collaborate with R&D, sales, and operations to synchronize launches.
- Ensure scientific credibility and commercial alignment during launches.
- Partner with the Commercial & Innovation Strategist team to connect portfolio growth with roadmap.
- Lead commercialization strategy for NGS library prep and epigenetics portfolios.
Skills
Education
Job description
Zymo Research is seeking a Portfolio Commercialization Manager to translate innovations into market value, own product lifecycle, and lead GTM strategies across global markets. You will partner with R&D, sales, operations, and the Commercial & Innovation Strategist team to ensure launches drive growth and profitability.
This role requires deep genomics experience, strong communication, and the ability to develop market insights, pricing models, and compelling customer messaging while enabling
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