Commercial Strategy Manager (BRD-009)

Breedr; Austin, Northern (TX, KY); Hybrid; USD 120,000 - 165,000; Full time

Job summary

Breedr is digitizing the beef supply chain across the US, UK, and Australia. We are seeking a Commercial Strategy Manager to shape and execute product strategy as we scale across markets from Austin to global customers.

You will own pricing, monetization, and go-to-market plans, working with Engineering, Commercial, and leadership to drive initiatives that increase adoption, revenue, and customer value. The ideal candidate has 5+ years in consulting or strategic roles and a passion for

Qualifications

• 5+ years of professional experience in management consulting, corporate strategy, product strategy or similar analytical role.
• Strong commercial modeling skills with ability to translate analyses into practical decisions.
• Comfortable building business cases and working with financial, customer and product data.
• Experience with pricing, packaging, monetization or commercial strategy.
• Experience with or exposure to agriculture and/or entrepreneurship is a plus.

Responsibilities

• Own commercial strategy for key areas of the Breedr platform, partnering with Engineering, Commercial, and leadership teams to define priorities and roadmaps.
• Develop pricing and monetization strategies across Breedr’s products, including SaaS, cattle trading, supply chain, and other lines.
• Build the commercial case for new products and features, assessing market size, customer value, competition, adoption, and revenue impact.
• Lead go-to-market planning for product launches, defining target customers, value propositions, pricing, packaging, and launch measures.
• Partner with customers and commercial teams to understand workflows, pain points, and purchasing behavior and translate insights into product opportunities.
• Develop business cases and strategic recommendations for new products, partnerships and opportunities, including financial modeling and scenario analysis.

Skills

Commercial modeling

Pricing analytics

Go-to-market strategy

Financial data analysis

Cross-functional leadership

Product strategy

Market sizing

Job description

Breedr is digitizing the global beef supply chain across the US, UK, and Australia. We've just closed our Series B and are moving from proving the product to scaling it commercially in three markets with very different structures, buyers and price sensitivities.

We’re looking for a Commercial Strategy Manager to help shape and execute Breedr’s product strategy as we scale across products and markets. This role sits at the intersection of commercial strategy, product strategy, and execution, translating market opportunities and customer needs into clear product propositions, pricing strategies, and successful launches.

The ideal candidate is highly analytical and comfortable moving between strategic questions and hands‑on delivery. We’re particularly interested in candidates with management consulting or similar strategic backgrounds who have moved into product, technology, or operating roles.

Breedr launched its Precision Livestock Management app in 2019 and is on the mission to empower farmers, processors and food retailers with tools to produce transparency, traceability, environmentally and commercially sustainable meat, safeguarding the future of their business and plant. It now supports over 2.8 million cattle from 6,500 farms across the UK, EU, US, Australia and New Zealand. We are constantly developing a suite of tools which will help farmers, ranchers and supply chains make better informed decisions improving animal management and animal health to deliver a production base fit for the future.

What You'll Be Doing

• Own commercial strategy for key areas of the Breedr platform, working with Engineering, Commercial, and leadership teams to define priorities, positioning, and roadmaps.
• Develop pricing and monetization strategies across Breedr’s products, including SaaS, cattle trading, supply chain, and other emerging product lines.
• Build the commercial case for new products and features, assessing market size, customer value, competitive dynamics, expected adoption, and potential revenue impact.
• Lead go-to-market planning for product launches, defining target customers, value propositions, pricing, packaging, launch plans and measures of success.
• Partner closely with customers and commercial teams to understand workflows, pain points, and purchasing behavior and convert those insights into product opportunities.
• Develop business cases and strategic recommendations for new products, partnerships and market opportunities, including financial modeling and scenario analysis where appropriate.
• Own product performance metrics, establishing KPIs for adoption, engagement, retention, revenue and customer value and using them to inform product decisions.
• Evaluate and improve existing products and commercial models, identifying opportunities to simplify offerings, improve adoption, increase customer value, or strengthen monetization.
• Bring structure to ambiguous problems using data, customer insight, and commercial judgment to turn broad strategic questions into clear, executable recommendations.
• Support broader company strategy, including evaluating new markets, customer segments, partnerships and product adjacencies as Breedr expands internationally.

About You

• 5+ years of professional experience, with experience in management consulting, corporate strategy, product management, product strategy or a similarly analytical role
• Strong commercial modeling skills with the ability to translate structured analyses into practical decisions
• Comfortable building business cases and working with financial, customer and product data
• Strong commercial and strategic thinking, have completed commercial DD, Market sizing and assessments and pricing analytics in the past
• Strong project leadership skills and the ability to drive complex initiatives across multiple teams
• Experience with pricing, packaging, monetization or commercial strategy strongly preferred
• Experience with or exposure to agriculture and/or entrepreneurship a plus
• Health, vision, dental and life insurance - 80% cover